What We Do:

Branding & Launches

BRPR builds brands that stand out from the clutter and catapults them to the next level, generating enormous buzz for our diverse clients worldwide. Whether it’s launching the arts, new products and companies, or multi-million dollar attractions, we deliver game-changing results with strategies that amplify your new or existing brand with millions of consumer impressions.

Social Media

Our clients benefit from a multi-faceted digital marketing campaign that boosts exposure while strengthening brand integrity and awareness. By employing and managing Twitter, Facebook, Instagram, and blogs that boast interactive features, we’re able to expand our clients’ virtual presence exponentially and help build connections directly with their target audience.

Events & Pop-Ups

BRPR is recognized as a leader in launching and promoting food and wine, entertainment and business events and pop-ups to ensure ultimate branding, visibility and continued growth. We embrace and harness opportunities across platforms ranging from the traditional to new technology to build unparalleled word-of-mouth saturation in an ever-evolving media landscape.

Crisis Communications

BRPR is one of the most highly experienced and effective PR Firms in dealing with crisis communications in the industry. The company’s crisis work includes communication strategy during high profile lawsuits, criminal allegations, corporate succession planning, and homeland security attacks.

About Us

BRPR brings together two powerful forces in public relations, branding, marketing and media communications: Diane Blackman and Cindy Rakowitz. Simply put, our passion and steadfast devotion to clients is unsurpassed. Over the course of our two-decade careers, we have never ceased to deliver bold ideas in a tenacious pursuit of maximum impact.

More than PR facilitators, we are creative collaborators, helping our clients tell their unique stories, differentiate their brand, build significant buzz, and carve out prominence in the marketplace regardless of their price point or positioning.

No is not in our vocabulary. We do whatever it takes to connect our clients to their targeted audiences. We don’t wait for the right opportunities; we create them. We put our clients on the map by generating the news and headlines we know the media — from traditional outlets to today’s citizen journalist — want to cover. And we excel at the really Big Stuff… front pages of major newspapers, evening news, consumer and business publications, influential online media. We get your story in front of the trendsetters, opinion leaders and decision makers. To elevate our clients’ stories, we build and leverage our relationships with influencers to generate buzz, increase social engagement, brand recognition, and credibility.

We're game changers with an impressive record of turning unknown products, attractions and companies into blockbusters, building brands that stand out from the clutter and catapulting them to the next level, and generating enormous buzz for diverse clients worldwide. Our campaigns have generated a billion media impressions to launch a Times Square attraction into the stratosphere, transformed a start-up into a global, publicly-traded pioneer in new technology and broadcasting, produced a sea change in consumer buying habits for a premium tequila, turned a pop-up culinary event into a global phenomenon in 80 cites in 30 countries, taken a renowned Harvard scholar's fledgling educational portal and helped it became the most influential black portal worldwide, subsequently sold to AOL Time Warner, and often broken new ground guiding the careers of performing artists, ensembles, conductors, and composers... and the list goes on.

In a fast changing, competitive landscape, we stand apart. We’re nimble, unconventional and we certainly don’t follow the rules. We can serve as an extension of your staff, work as on-the-ground publicists, manage all facets of your campaign or take a project off your hands and execute from start to finish.

Masterful publicity is no accident. Inspired thinking, smart tactics. Let us put our savvy consumer, brand and media insights to work for you.

Founding Partners

Cindy Rakowitz
Co-founder, BRPR
BRPR co-founder Cindy Rakowitz is a highly respected, award-winning executive with more than 20 years experience in marketing, crisis management, communications, public relations, promotions and product development.
Diane Blackman
Co-founder, BRPR
BRPR co-founder Diane Blackman has built her reputation in part with high-profile launches, and nobody does it better. Her 20 years of experience includes public relations, events, consumer marketing and branding.