What We Do:

Branding & Launches

BRPR builds brands that stand out from the clutter and catapults them to the next level, generating enormous buzz for our diverse clients worldwide. Whether it’s launching the arts, new products and companies, or multi-million dollar attractions, we deliver game-changing results with strategies that amplify your new or existing brand with millions of consumer impressions.

Social Media & Influencers

Our creative social media campaigns tell powerful brand stories and engage consumers. We leverage our relationships with influencers to generate buzz, establish trust and increase brand recognition and credibility. We enlist influencers, tastemakers, and media who help move the needle to build meaningful relationships that support clients’ brands.

The Arts / Consumer / Culinary / Startups

BRPR is recognized as a leader in launching and promoting lifestyle brands, restaurants, food & wine, entertainment & the arts, start-ups, consumer products, events and pop-ups to ensure ultimate branding, visibility and continued growth. We embrace and harness opportunities across platforms ranging from the traditional to new technology to build unparalleled word-of-mouth saturation in an ever-evolving media landscape.

Crisis Communications

BRPR is one of the most highly experienced and effective PR Firms in dealing with crisis communications in the industry. The company’s crisis work includes communication strategy during high profile lawsuits, criminal allegations, corporate succession planning, and homeland security attacks.

About Us

BRPR was founded by Diane Blackman and Cindy Rakowitz, two highly accomplished professionals specializing in public relations, branding, marketing and media communications – each with over 20 years of experience.

Masterful publicity is no accident. Much more than PR facilitators, we are creative collaborators, opinion-shapers, and formidable advocates for our clients. We help our clients tell their unique stories, differentiate their brands, build significant buzz, and encourage prominence in an ever-changing marketplace regardless of their positioning or price point. Our overarching goal is delivering the measurable, game-changing results that our clients expect.

BRPR employs a hybrid marketing approach that blends public relations and social media, ensuring clients’ brands are viewed consistently across all communications platforms in highly targeted and effective ways. We take a bare-knuckle approach to developing strategies that are relevant, authentic and powerful. By tapping into all aspects of the ever-evolving modern media landscape, we develop innovative ways to connect consumers to brand experiences. We work to penetrate new and lucrative market segments as well as maintain interest from loyalists.

The agency’s creative social media campaigns tell powerful brand stories and engage consumers. We leverage our relationships with influencers to generate buzz, establish trust, and increase brand recognition and credibility. We enlist influencers, tastemakers and media who help move the needle to build meaningful relationships that support clients’ brands.

Our strengths and experience have been most effective working for lifestyle brands, retail, food + beverage, entertainment and the arts, destination attractions, start-ups and consumer products. We love nothing more than launching new entrants into the marketplace and transforming them into industry leaders. We go all-in and bring the passion and creative depth vital to persuading and transforming apathetic audiences into advocates and loyal consumers. Our work in the Arts has allowed our clients to achieve that often-elusive notoriety, prominence and worldwide acclaim their talent deserves.

We excel at The Big Stuff – like delivering front pages of major newspapers, evening news, consumer and business publications, and influential online media.

BRPR has an impressive record of brand-building that stands out from the clutter, catapulting our clients to the next level. We have successfully generated over a billion media impressions when launching a Times Square attraction. We have transformed a start-up into a global, publicly traded company in new technology and broadcasting. We’ve produced a sea change in consumer buying habits on behalf of a premium tequila – and turned a pop-up culinary event into a global phenomenon now held in over 90 cities in 30 countries. We have guided the careers of performing artists, ensembles, conductors, and composers... and the list goes on.

We are our clients' best champion.

Founding Partners

Cindy Rakowitz
Co-founder, BRPR
BRPR co-founder Cindy Rakowitz is a highly respected, award-winning executive with more than 20 years experience in marketing, crisis management, communications, public relations, promotions and product development.
Diane Blackman
Co-founder, BRPR
BRPR co-founder Diane Blackman has built her reputation in part with high-profile launches, and nobody does it better. Her 20 years of experience includes public relations, events, consumer marketing and branding.

Testimonials