About Us

Overview

Blackman•Rakowitz Public Relations brings together two powerful forces in public relations, branding, marketing and media communications. Diane Blackman and Cindy Rakowitz each possess more than two decades of experience, industry knowledge and know how in formulating successful strategies that produce maximum impact on profitability.

Both executives boast an impressive record of turning unknown products, attractions and companies into blockbusters, building brands that stand out from the clutter and catapulting them to the next level, and generating enormous buzz for their diverse clients worldwide. Their expertise also extends to all areas of corporate communications, including crisis management, internal communications and public affairs.

As the founder and president of D.L. Blackman & Co., Diane Blackman built a results-driven public relations agency highly regarded for its innovative approach and strategic counsel in the fields of business, technology and entertainment. Whether working with Fortune 500 companies, pioneering start-ups, high-profile entertainment or multi-million dollar attractions, Blackman is sought out for her singular strengths in maximizing brand image, developing successful marketing, promotion and publicity strategies, and orchestrating special events.

An award-winning executive with a track record of success in a variety of industries, Cindy Rakowitz has an exceptional reputation in the fields of marketing, communications, public relations, promotions and product development. As a division president for Playboy Enterprises, she was instrumental in promoting global brand partnerships throughout the world. The host of her own weekly PR program on internet radio, she is an influential voice in the fast-paced media world.

Blackman•Rakowitz benefits from its close association with Marco de Comunicación, one of the leading independent PR agencies in Spain. MdC specializes in communication support for companies and brands in the technology, industrial, healthcare and consumer sectors. It is widely recognized as the agency in the Spanish marketplace for creating news and optimizing media coverage.

Philosophy

At B•R, we fight hard to make an impact on our clients' behalf. We explore every possibility, leverage every relationship, exhaust every option. We do whatever it takes to connect our clients to their targeted audiences. We don’t wait for the right opportunities; we create them. And, because we understand what the press wants, our calls get returned.

Objectives

Capitalizing on our access and relationships to top tier media outlets across all platforms, we ensure that you, your business and products stand out as truly newsworthy while changing perceptions and behavior. In the fast-changing world of new media platforms, B•R's rapid response team is highly skilled at crafting messages and delivering them in any medium you want ... internet, viral campaigns, prime time TV, newspaper front pages, magazine covers, guerilla marketing and influential blogs. We get your story in front of the people who matter, key trendsetters, opinion leaders and decision makers. For the firm's global clients, the intense media exposure translates into optimum profitability.

History

Smart, assertive and creative, our team brings a wealth of public relations and marketing knowledge to help you achieve significant results. The seasoned executives at BR Public Relations boast an impressive record of turning unknown products, attractions and companies into blockbusters, building brands that stand out from the clutter and catapulting them to the next level, and generating enormous buzz for our diverse clients worldwide.

Strategy

You receive one-on-one attention from principals - each with over 20 years experience and a reputation for steadfast devotion to clients - in developing national and international strategies that make a difference. Their campaigns have generated a billion media impressions to launch a Times Square attraction into the stratosphere, transformed a start-up into a global, publicly-traded pioneer in new technology and broadcasting, produced a sea change in consumer buying habits for a premium tequila and established such a strong presence for an educational website that it was sold for millions.

We welcome big challenges because we out think, out work and out do the competition.