BR Public Relations co-founder Cindy Rakowitz is a highly respected, award-winning executive with more than 20 years experience in marketing, communications, public relations, promotions and product development. Working in a variety of industries, including television, radio, magazines, film, packaged goods, sports, hospitality, fashion, music, healthcare and the internet, as well as launching her own firm RNR Public Relations, she boasts a track record of growth and success throughout her career.
Rakowitz may be best known for her tenure as Division President for Playboy Enterprises, where she ran international public relations, marketing and advertising, as well as the modeling agency for over 15 years. She worked on a daily basis with Playboy founder Hugh M. Hefner, heading up a 20-person department located in New York, Chicago and Los Angeles and with all outside domestic and worldwide creative agencies reporting to her. Most significantly, she broke new ground work in global brand promotion and partnership in emerging economies.
In addition to her work as a leading communications executive for companies like RKO General (now Gencorp) in New York and WWOR-TV, Rakowitz has been highly successful in planning and executing brand strategies for clients like Patron Tequila. Her campaigns created a high end, newly defined ultra-premium brand and had a significant impact on Patron tequila’s sales, generating an increase of 75 percent.
Rakowitz is also recognized for her expertise in all areas of corporate communications, including crisis management, internal communications, public affairs and investor relations. As a premier media trainer, she has a unique ability to help her clients deal with the press during unanticipated crises. Her high-profile clients include Ruth Pearl, the mother of assassinated Wall Street Journal reporter Danny Pearl, Sony Corporation, McDonald’s, Tasker Products and Modavox Inc.
For the past several years, Rakowitz has hosted “Stars of PR,” the only live weekly radio program devoted to public relations and marketing, which she created for VoiceAmerica™ Internet Radio. According to PR News, the show “fills a void in the public relations business.”
Speaking several languages and proficient in Spanish, French and German, Rakowitz recently completed her second term in Mandarin Chinese at UCLA.