BRPR co-founder Diane Blackman is a high-powered executive skilled in a variety of key industries with more than 20 years of experience in public relations, branding, and consumer marketing. She is recognized for launching and building brands with tailored strategies that deliver measurable, game-changing results.
Blackman’s media coups include turning Madame Tussauds wax museum into one of New York’s top tourist attractions, transforming Dîner en Blanc into the hottest viral pop up event in the world, introducing Loews Cineplex Entertainment’s experimental movie ticket service Fandango and making it a national sensation and repositioning Dr. Henry Louis Gates Jr.’s educational website Africana.com for a multimillion dollar sale to Time Warner.
Prior to forming a partnership with Cindy Rakowitz, she headed her own PR agency, D.L. Blackman & Co. with such high profile clients as world renowned classical artists Dmitri Hvorostovsky and Maxim Vengerov, Madame Tussaud’s, IMAX, Discovery Pictures, Sony Corporation, PBS, Columbia Tri-Star, NBC Television, Serino Coyne Advertising as well as influencers such as Dr. Henry Louis Gates Jr. and Michael Moore.
Blackman has often functioned as in-house public relations for corporate clients who don’t have their own publicity departments, collaborating with senior executives, department heads, marketing and promotion staffs. I.e. Over a 12-year period representing Sony/Loews Cineplex Entertainment at D.L. Blackman, & Co., she rolled out all of their marketing platforms and opened over a dozen movie theatres, including NY’s largest multiplex Sony Theatres Lincoln Square.
Blackman has also worked in a variety of public relations capacities with responsibilities for overall media planning, branding, program and artist promotion, and publicity campaign strategy. As East Coast Director for Mahoney Wasserman Communications, she represented clients ranging from the city of Palm Springs and the Hilton Hotel chain to powerful talent agencies, production companies and entertainment figures. She promoted high profile events such as The Who’s 25th Anniversary Tour and Atlantic Records’ 40th Anniversary Concert at Madison Square Garden; represented a host of musicians and celebrities, including Keith Richards, U2, and Ellen DeGeneres; and planned and executed numerous television programming campaigns. At Gene Nichols & Co. she served as Senior Publicist representing high profile clients including Julia Child and Warner Bros. Television.