Blogs
Tuesday, May 26, 2009
CARD with Caution!
Last week at a Rose Garden ceremony, President Obama signed the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act which garnered overwhelming support from Congress. The Rose Garden was chosen to make the signing of this particular bill—special.
During the ceremony, the President warned against financial optimism: “We're not going to give people a free pass, and we expect consumers to live within their means and pay what they owe, but we also expect financial institutions to act with the same sense of responsibility that the American people aspire to in their own lives,” Obama said.
But, consumer protection does increase consumer confidence—which is a powerful force in our economic restoration. Consumer confidence also leads to economic reassurance among business owners, who often serve as disgruntled middlemen between consumers and credit card companies. And while the CARD Act and media trends do not share any political or economic motivation, the legislation of the CARD Act coincides with the annual Media Relations Summit in New York City, where MSNBC's principal legal analyst Dan Abrams announced that “every business is a media business.” There are all sorts of walls tumbling down, in terms of Obama’s legislation and the future of the media industry, but there is no question that the inextricable links between businesses and their audiences, and companies and public relations, have never been stronger.
Public Relations highlights the business revitalization, innovation, and entrepreneurship that can only reassure consumers. And however a company, product, or brand has fared in this recession, Blackman Rakowitz Public Relations captures a business’ key messaging to drive forward. BR Public Relations helps your brand reach millions through tools that extend beyond the immediacy of social media to the traditionally highly-valued platforms such as television interviews, radio shows, and print magazine articles.
Businesses that have persevered through this economic turbulence have a valuable message of strength to impart on their existing and potential audiences. Simply put, public relations gets this message out. Revitalized marketplaces as well as the government’s steps in financial repair are signs that the worst is over, and many economists say that we’re very close to hitting rock bottom with the hopes of seeing some “normalcy” in the second quarter of 2010.
During the ceremony, the President warned against financial optimism: “We're not going to give people a free pass, and we expect consumers to live within their means and pay what they owe, but we also expect financial institutions to act with the same sense of responsibility that the American people aspire to in their own lives,” Obama said.
But, consumer protection does increase consumer confidence—which is a powerful force in our economic restoration. Consumer confidence also leads to economic reassurance among business owners, who often serve as disgruntled middlemen between consumers and credit card companies. And while the CARD Act and media trends do not share any political or economic motivation, the legislation of the CARD Act coincides with the annual Media Relations Summit in New York City, where MSNBC's principal legal analyst Dan Abrams announced that “every business is a media business.” There are all sorts of walls tumbling down, in terms of Obama’s legislation and the future of the media industry, but there is no question that the inextricable links between businesses and their audiences, and companies and public relations, have never been stronger.
Public Relations highlights the business revitalization, innovation, and entrepreneurship that can only reassure consumers. And however a company, product, or brand has fared in this recession, Blackman Rakowitz Public Relations captures a business’ key messaging to drive forward. BR Public Relations helps your brand reach millions through tools that extend beyond the immediacy of social media to the traditionally highly-valued platforms such as television interviews, radio shows, and print magazine articles.
Businesses that have persevered through this economic turbulence have a valuable message of strength to impart on their existing and potential audiences. Simply put, public relations gets this message out. Revitalized marketplaces as well as the government’s steps in financial repair are signs that the worst is over, and many economists say that we’re very close to hitting rock bottom with the hopes of seeing some “normalcy” in the second quarter of 2010.