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We are just too reliant on the convenience of ‘smart technology’ these days. From the iPad to the Blackberry to Kindle, would we be able to function without these devices? Mapquest takes you from destination to destination. Business meetings can take place across continents through an internet connection, and any purchase can be made without even moving off the couch. We are wondering if this is really the best way for our society to function.
What if we really needed to look at a map because our mobile device lost its juice? What if we needed to find answers to a question for our clients or superiors that couldn’t be searched through Google? Are business relationships truly best developed through meeting software? What is the impact of technology on our children’s developing social skills when a recent study found they spend over 7 hours every day texting?
We’re not adverse to new technology. In fact, the Blackman Rakowitz PR team is addicted to tech toys such as apps, devices, and social media platforms. They have become an essential part of today’s business culture and can be a powerful business-generation tool. However, there is still a place for face-to-face meetings, telephone calls, old fashioned research techniques and handwritten notes. It is important in a society that people engage each other one-on-one.
With this said, maybe you should pat yourself on the back if you have resisted the impulse to buy that first iPad model that Apple rolled out successfully due to the “limited supply and extraordinary demand.” The next version will be better, and will most likely cost less. And your life won’t become less fulfilling if you can learn to live without the newest gadget—at least for a little while!