Africana.com

BRPR helped renowned Harvard scholar Dr. Henry Louis Gates, Jr. reposition his fledging educational website Africana.com. First, we secured a front-page Wall Street Journal story on Dr. Gates and the site. We followed up with additional strategic high-profile media coverage, including the Associated Press, CNN, The Today Show, The New York Times, Newsweek, Jet, and Ebony. We collaborated on an ongoing outreach to urban organizations, national conferences and historically black colleges and universities, secured speaking opportunities for Dr. Gates at trade shows and seminars, and executed campaigns to support new content initiatives. As a result of this heightened visibility and substantive growth, AOL Time Warner bought the site.