Dîner En Blanc

In 2011, when we first started working with Dîner en Blanc — the world’s first pop-up culinary event — it was held annually in Paris and Montreal. With just three-weeks notice, organizers brought us on as their national agency with the challenge of launching and branding the event in the US, beginning in New York. To generate advance buzz we sent out announcements on the event, teaser items on menu and fashion tips and arranged pre-interviews; our advance press resulted in a wait list of 35,000 people. The night of the event we hosted a ‘media lounge’ and escorted journalists and TV around the location. We rented a Cherry Lift so photographers and TV crews could shoot a birds eye view on site.

BRPR has served as the National and New York agency for nine years, contributing to the event’s explosive growth. Dîner en Blanc has become a global phenomenon, currently held in 90 cities across 30 countries; 25 cities in the U.S. The wait lists are a testament to our ongoing efforts; in 2019 over 5000 people attended the NY event, with 60,000 people on the wait list. In addition to handling all local, national and international media, we work closely with event sponsors, advising, supervising and coordinating media outreach efforts with their Marketing/PR executives and agencies. To date we have generated well over 3.5 billion media impressions.