In 2011, when we first started working with Dîner en Blanc — the world’s first pop-up culinary event — it was held annually only in Paris and Montreal. With just three weeks notice, organizers brought us on as their national agency with the challenge of launching and branding the event in the US, beginning in New York. Our press saturation prompted an explosion of demand from cities around the world wanting to Dîner en Blanc. The event has become a global phenomenon, currently held in 80 cities and 30 countries and so wildly popular that there are waiting lists in every city. In New York we have 45,000 people on the wait list every year. BRPR continues to handle all national and NY PR as well as selected sponsorships.