National Attention for Local Events
Enzoani is a young, vibrant company that focuses on cutting-edge design. It has quickly proven that it fully understands high fashion with rich detail. Exquisite bridal wear is just one of the company’s extraordinary product lines—five in all, as well as shoes and the Enzoani Black Label couture collection. Enzoani appointed BR Public Relations as public relations brain trust for Enzoani’s seventh annual fashion event. We amplified the event’s visibility by securing Lindsay Yenter (ABC’s The Bachelor) as spokesperson. Additionally, we created the Brides for Boston campaign to garner national press for this local event in Orange County and ensured celebrity presence. Press coverage included US Weekly Magazine, Orange County Register, Wet Paint and Coast Magazine.