La Nuit en Rosé is the world’s first Rosé wine tasting event with 60 wineries and wine organizations presenting more than 200 rosé wines from around the world. When we were brought on to launch the event in the U.S., we recognized that LNER had the potential to become a singular tasting event in the wine industry landscape. We focused on media outlets that reached the event’s target audiences: wine lovers, wineries, wine distributors, trade and consumer press and tastemakers nationally and in New York. The results of our campaign: record attendance, high profile expansive media coverage, triumphant branding and strong word-of-mouth. La Nuit en Rosé expanded to additional cities in the U.S. with equal success. Press coverage included The New York Times, Crain’s, Food & Wine, Wine Enthusiast, Wine and Spirits Magazine, Forbes, Cigar and Spirits, Drinkwire, Beverage Media Group, Buzzfeed and Refinery 29.