La Nuit en Rosé

BRPR launched the world’s first festival dedicated exclusively to rosé wine featuring 60 wineries and wine organizations presenting more than 200 rosé wines. We were tasked with handling the media announcements, pre and on site interviews and activations leading up to and surrounding the series of four events spanning a two-day period. We coordinated a pre-launch preview attended by key consumer and trade press to generate buzz and excitement for the upcoming four events, hosted VIP preview for connectors in the industry, hosted over 100 journalists at four events.

Secured expansive media coverage, triumphant branding and strong word-of-mouth. Over three dozen press outlets attended the four events., from the New York Times and Travel & Leisure to Wine Spectator. Record attendance exceeded organizers’ expectations: all four sailings were sold out with long waiting lists. With the unqualified success of the New York events, the festival expanded to Los Angeles, Miami, and most recently, the Hamptons.