Loews Cineplex

Our client Loews Cineplex Entertainment forged a partnership with Fandango to launch the ticketing service in its circuit nationwide, starting with its New York theatres. At the time, smart phones didn’t exist; Fandango’s customers could purchase and print film tickets from their computers. BRPR’s skill in creating compelling EPKs — video B-roll — for our clients to service TV news and online media stories came in handy. We filmed the entire Fandango process, from computer log-on and printing of the ticket, to an individual walking into a movie theater bypassing long lines at the box office. News desks loved our footage. We had stories on virtually every New York television news broadcast, as well as national coverage including CNN, CNBC and even Late Night with David Letterman. Print coverage was equally saturated. By breaking down the process, Loews / Fandango got off to a terrific start and was quickly adapted nationwide.