Over a 12-year period, BRPR opened multiple movie theatres for the movie theatre exhibitor (now AMC), including New York’s largest multiplex Sony Theatres Lincoln Square, which broke records for the 100-year company. We launched all marketing and promotion platforms for LCE, including the highly-successful “Reel Moms,” program – where new moms could see first-run films with their babies. High profile media coverage such as The NBC Evening News and The Today Show attracted significant new daytime moviegoers and helped to secure added revenue streams from otherwise empty seats. Loews expanded the program nationwide and similar programs are now in place at competing movie exhibitors.
