Modavox, Inc.

As an online media distribution company and developer of innovative software products, Modavox straddles the worlds of radio and cutting-edge technology. Our challenge was to turn techno-savvy young executives into serious players in the entertainment industry and build a brand from the ground up. The investor relations campaign required us to not only research a name for the fledgling company and design a logo, but also to manage cautious financial constituencies as we changed from Surfnet to Modavox, Inc. In addition to brand building, we had to step up the talent and the caliber of companies associated with the rapidly growing networks. The high-profile branding campaign enabled Surfnet Radio to become the fastest growing internet broadcasting company in the world, Modavox Inc. BRPR’s Cindy Rakowitz is the host / creator of the Modavox Radio Program “Stars of PR.”