Larry Janss, the property development mogul is a name that is well known in Los Angeles, California. There are streets named after the Janss family; there’s the Janss Mall and the Janss Steps on the UCLA campus. On a whim, Mr. Janss, also the Chairman of Regenerate films (My Suicide), decides that he can’t let an empty building—the former Borders bookstore in Thousand Oaks—go to waste while waiting for a new tenant to move in.
He made an urgent call to BR Public Relations because he knew that we were the only agency who could handle the launch of a summer arts and music festival featuring at least thirty acts with only a month of lead time. We handled event sponsorship, advertising, social media and traditional press coverage for the Open Borders Summer of Music & Art. The Los Angeles Times covered the festival regularly, calling it “what may be the most eclectic local fest in the Southland.”
There was tremendous press coverage from the Ventura County Star, Ventura County Reporter, The Acorn, KCLU, KCRW and KCSN radio. There was local television coverage from news outlets based out of San Diego, all the way up the California Coast to Santa Barbara. Acts included Ray Manzarek from The Doors; The Grouch & Eligh; Jefferson Starship; Lee Ritenour; Daniel Johnston; The Preservation Hall Jazz Band; The Klezmatics and Ozomatli.