Larry Janss, a respected LA property developer with streets named after his family and the Janss Steps a fixture of the UCLA campus, is also the Chairman of Regenerate films (My Suicide). He couldn’t let an empty Borders bookstore in Thousand Oaks go to waste while waiting for a new tenant and made an urgent call to BRPR. He knew we were the only agency that could launch a summer festival featuring thirty acts with just a month’s lead time. We handled event sponsorship, advertising, social media and traditional press coverage for the Open Borders Summer of Music & Art. The Los Angeles Times covered the festival, calling it “what may be the most eclectic local fest in the Southland.” We secured widespread press coverage, including the Ventura County Star, Ventura County Reporter, The Acorn, KCLU, KCRW and KCSN radio and local television coverage from news outlets up and down the California Coast.