SARAR Sunset Plaza

Breaking Through Clutter

In the crowded retail environment saturating “the strip”, the menswear store hired BR Public Relations to break through the clutter with its opening event. We did what we do best to turn an ordinary retail launch into an extraordinary event and connected to world news. With US presidential candidates campaigning—and ruthlessly sparring on a nonstop basis, we dressed SARAR’s storefront in Obama/Romney suits and asked the public to vote on the best style. This stunt captured the attention of the Hollywood celebrities dressed in the elegant menswear styles for the red carpet.