Sony Style

Sony Corporation trusted BRPR to open its first ground-breaking multi-level Sony Style flagship retail store in the U.S., a precursor to the Apple Store. Facing competition from big-box stores throughout the city, sales for Sony’s electronic and music products were falling short. Sony revamped the concept with the goal of reinventing the shopping experience for high-end electronics. Our wide-ranging media coverage and extensive buzz resulted in record-breaking sales, high foot traffic, and enviable leadership branding.