Crafting and implementing masterful publicity for some of the most distinguished artists in classical music is no accident. It requires the utmost focus and dedication – a nuanced understanding and appreciation of the artists’ work and goals – that continues to define Diane Blackman’s career as one of the field’s leading publicists.
BRPR and Diane Blackman’s work has often broken new ground, winning recognition in today’s fast changing, competitive media landscape for emerging and established clients in both traditional and unconventional ways. We are more than facilitators. We are creative collaborators, helping our clients tell their unique stories, heighten their profiles, and achieve their personal career goals. In addition to nurturing and guiding the careers of performing artists, ensembles, conductors and composers, and representing world renowned orchestras and music festivals, we help our clients achieve that often-elusive notoriety, prominence and acclaim their work deserves.
What also sets BRPR apart is a long and distinguished background working across a broad spectrum of artistic and cultural platforms, from classical music to art, talent to publishing, television to film. Our clients benefit from that varied entertainment experience.
Our first classical music client was the great baritone Dmitri Hvorostovsky. When he first joined Philips Records, shortly after winning the Cardiff Singer of the World Competition, the label wanted to find a PR agency that had a broader focus than classical music to represent the charismatic, gifted singer. Having worked with Diane Blackman on several projects, Philips’ sister label Deutsch Gramophone knew she would be ideal. Blackman was brought on by Hvorostovsky’s agent Askonas Holt in 1994 and represented the baritone for nearly two decades, securing extensive high-profile exposure that included, but went far beyond, traditional classical music coverage. She played a pivotal role in cultivating Hvorostovsky’s career and introduced him to an audience well outside the confines of classical music. The singer achieved the fame and adulation usually reserved for rock stars while taking his rightful place among the world’s greatest baritones.
Our classical music roster has included:
We work across platforms from traditional to new media, applying creativity and unconventional thinking to expand our artists’ exposure in new arenas.
EXAMPLES OF OUR ORIGINALITY:
Dmitri Hvorostovsky: We secured a movie adaptation of Mozart’s Don Giovanni, in which Dmitri had the starring roles as both Giovanni and Leporello. Produced by Rhombus Films and NHK-Japan, the film was broadcast in the U.S. on PBS “Great Performances,” as well as in Europe and Asia.
Maxim Vengerov: We approached UNICEF and secured his appointment as UNICEF’s Envoy for Music — the first classical artist to work with the United Nations in its 50-year history. Vengerov has traveled extensively on behalf of UNICEF, met with world leaders and inspired children from war-torn Sarajevo to Asia and Africa, raising his visibility on a scale few artists can approximate.
Philippe Quint: Following a long flight, the Grammy-nominated violinist left his $4M Stradivari in a Newark taxi. To counter the ensuing press coverage of the incident, we arranged a concert to thank Newark International’s cabbies for their help in retrieving the priceless instrument and invited the press to attend. The result was a PR coup: international coverage included stories on the evening news broadcasts of ABC, CBS and CNN, The New York Times, AP, Agence France, Reuters, BBC, The London Times and even the front page of China’s main newspaper. The thousands of positive media impressions worldwide dramatically raised Quint’s profile.
For over 20 years, our inspired thinking and ingenuity has made all the difference. Let us put our creativity to work for your artists.