Targeting the business audience, we design well-crafted B2B public relations programs based on identifying the unique value within an organization and create a strategic plan for reaching key decision makers. BRPR provides growing companies with the results they need to thrive in a competitive business environment, positively impacting a business’s bottom line and offering a true return on investment.
We have mounted successful B2B campaigns for such companies as the skin care giant Dermalogica, law firm Greenberg & Bass, two of Broadway’s leading advertising agencies, Serino Coyne and Spotco, and one of the country’s leading forensics operations and intelligence firms.
CONSUMER PRODUCTS & BRANDS
BRPR pulls out all the stops to get your brand covered in the key media outlets, both traditional and digital, that will be seen, heard and read by your customer base. We know how to create a positive discourse to bolster your brand profile, boost sales and help win customers’ loyalty. Designed to cut through cluttered e-commerce markets, our well thought-out PR product programs drive brand visibility, ensuring that editors, bloggers, and opinion leaders are aware of new products and what distinguishes them from the competition.
While we have significant experience with established brands such as Patron Tequila and Spirits Company, we’ve also shepherded brands, including IAC-EZ and SA Baxter Architectural Hardware from start-up to national, and often international, powerhouses.
When it comes to crisis PR every second counts. BRPR is one of the industry’s most experienced and effective agencies in dealing with crisis communications. Not only is company principal Cindy Rakowitz recognized as one of the top crisis experts, she’s the co-author of the highly respected “Emergency Public Relations: Crisis Management in A 3.0 World.” She has been on numerous panels addressing the subject and successfully represented a wide-range of companies in times of crisis.
Our goal is not only to prevent crisis when possible, but to transform it into an opportunity when it occurs. When the future of the business is in jeopardy our mission is to protect public perception and manage damage control, preserve reputation and brand equity against all foreseeable menace.
The co-founders at BRPR have a long and distinguished background working across a spectrum of artistic and cultural platforms, from art to music, talent to publishing, television to film. Considered leaders in the field, our work has often broken new ground, won important awards for our clients, and propelled many to become household names.
We’ve earned a national reputation for generating high-impact media coverage that engages a wide variety of audiences. We have launched and handled ongoing PR for TV series and films that have become hits and gone on to win major awards; managed emerging and established musicians, artists, authors and other talent, helping them achieve celebrity status; worked on breakthrough new concert series and film festivals, and more.
FOOD & BEVERAGE / LIVE EVENTS
Co-founder Diane Blackman’s earliest experience was representing the beloved chef Julia Child on PBS. Need we say more?
Among our biggest success stories is the global pop-up culinary event Dîner en Blanc. BRPR launched the U.S. and New York debut of this culinary import from France, selling out the first NY event with a waiting list of 30,000 people. Today, Dîner en Blanc is held in over 80 cities in 30 countries, with 100 cities on the wait list. BRPR has contributed to DEB’s explosive growth, branding and visibility since 2011, handling media, PR strategy and brand development in the U.S. as well securing numerous national and international sponsorships.
With BRPR leading the way, the Federal Bar restaurant has become one of Williamsburg’s newest hotspots. We have secured rave reviews and feature stories from top blogs, magazines, dailies and one of the biggest food personalities, whose You Tube channel has attracted up to 67 million views, and those are just the appetizers.
Our beverage clients have included Patron Tequila and Spirits Company, a premiere brand of assorted tequila and other spirits, and La Nuit en Rosé, the country’s first large-scale wine event devoted exclusively to sparkling and still rosé, in New York.
RETAIL / DESTINATION ATTRACTIONS
One of the country’s preeminent agencies in this arena, BRPR co-founder Diane Blackman is widely acknowledged as one of the best in the business at launching both start-ups and high-profile attractions and retail stores. Her passion and expertise have ensured ultimate branding, visibility and record growth for clients such as Sony Corporation and Madame Tussauds.
Sony Corporation retained BRPR to open its NYC multi-level flagship retail, a precursor to the Apple Store. Our wide-ranging media coverage resulted in a significant jump in foot traffic, record-breaking sales, making the store an invaluable tool for introducing new products. BRPR propelled the NBC Experience, the first entertainment high-tech retail store from NBC Television Corporation in Rockefeller Center, into a front-of-mind tourist destination. Our launch of the $50 million Times Square attraction Madame Tussauds New York drove up brand awareness from 8% domestically to over 60% in year one. And, we represented Loews Cineplex Entertainment, the second largest theatrical exhibitor in North America, for 12 years until it was acquired by AMC.
With co-founder Cindy Rakowtiz at the helm of her own successful and widely respected non-profit Fit4TheCause, BRPR brings a passion for working with charities and socially-responsible companies and organizations trying to make a positive influence on our society. We know how critical it is to get the message across for important causes. We generate buzz, word-of-mouth and press that make a difference, helping our clients produce a real impact on fundraising, community involvement and public understanding.
Non-profits we have represented include The Pajama Program, Danny Pearl Foundation, Stay Strong Nation and Big Fun Gymnastics.
SOCIAL MEDIA, TECHNOLOGY & WEB LAUNCHES
We understand how to move opinion and build brands in this highly competitive space. Co-founder Cindy Rakowitz is a preeminent authority and coach in the world of social media, a sought after public speaker about the art and science of increasing market share and profitability through the use of social networking.
Clients who have benefited from our digital marketing campaigns include musicians Igudesman & Joo. BRPR transformed their digital presence and played a significant role in increasing awareness from 20 to over 40 million views on YouTube, creating engaged communities of fans and brand evangelists. Our re-launch of renowned Harvard scholar Henry Louis Gates, Jr.’s struggling Africana.com’s enabled the website to become the most influential black portal worldwide. Our high profile branding campaign sparked the rapid ascent of Modavox, Inc, from startup to powerhouse international internet broadcasting company.