Social media influencers play an important role in ongoing PR campaigns, transforming how people search and prioritize purchasing decisions. Influencers can help raise brand awareness with the potential to drive sales, increase traffic and cement brand loyalty. BRPR focuses on developing authentic influencer marketing campaigns that accomplish these objectives. We enlist and leverage our relationships with influencers to generate buzz, establish trust, and increase brand recognition and credibility. These tastemakers have their own brand positioning that in turn supports our clients’ brands.
Knowing that all influencers are not alike, BRPR acts as a casting agent, vetting trend-setters based on their credibility and access to specific targeted audiences. Our daily interactions build important influencer relationships geared to generate buzz, build engagement, establish trust, and increase brand awareness and credibility in meaningful ways that elevate our customers’ stories — and as a way to penetrate new and key market segments. Our influencer events become “Main Events” garnering hundreds of thousands of impressions. A recent example is an event we hosted for wagamama to launch their new Murray Hill restaurant in New York. Attended by 20 of NYC’s leading food and lifestyle influencers, a total of nearly 900,000 followers were reached by their posts on the food and new location. We also hosted several influencer events for their Boston restaurants, and reached over one million followers.