One of the country’s preeminent agencies in this arena, BRPR co-founder Diane Blackman is widely acknowledged as one of the best in the business at launching both start-ups and high-profile attractions and retail stores. Her passion and expertise have ensured ultimate branding, visibility and record growth for clients such as Sony Corporation and Madame Tussauds.
Sony Corporation retained BRPR to open its NYC multi-level flagship retail, a precursor to the Apple Store. Our wide-ranging media coverage resulted in a significant jump in foot traffic, record-breaking sales, making the store an invaluable tool for introducing new products. BRPR propelled the NBC Experience, the first entertainment high-tech retail store from NBC Television Corporation in Rockefeller Center, into a front-of-mind tourist destination. Our launch of the $50 million Times Square attraction Madame Tussauds New York drove up brand awareness from 8% domestically to over 60% in year one. And, we represented Loews Cineplex Entertainment, the second largest theatrical exhibitor in North America, for 12 years until it was acquired by AMC.