Blogs
In uncertain economic times, it is tempting to slash holiday spending, including parties and gifts. While extravagance may be inappropriate, the holidays remain a special time to generate goodwill for your company. Here are some suggested cost-effective ways to spread the holiday cheer.
Public Relations May Be A Cost Efficient Option
During these difficult economic times with daily headlines on the housing crisis, turmoil in financial markets and more, it may be tough to think about marketing your product. Yet these same market forces may be providing a unique solution if you just do a little research.
Communication specialists and seasoned executives Diane Blackman and Cindy Rakowitz are pleased to have you join us on our newly designed website at www.brpublicrelations.com. The re-launch of our company website celebrates the seven-month anniversary of Blackman Rakowitz Public Relations, a merger of two highly regarded PR agencies. We have come together to bring over 20 years of expertise and award-winning campaigns to transform the face of public relations, the media, corporate communications, crisis and reputation management, branding and marketing in today's hyper-linked world.
Podcasts
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Wednesday, December 17, 2008
How To Increase Profitability Through Online Social Networking
There are many business professionals out there who do not understand how social networking sites can be the key to profitability. Business 2.0 gurus Marc Levin and Renee Barrett will share the secrets behind the integrated internet marketing strategies that can guarantee ROI! Do not miss this show that host Cindy Rakowitz calls a recession-buster! tune in… |
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Wednesday, December 10, 2008
Keep Your Mind And Body Lean And Mean Through 2008 Holiday Season - Tips From The Energetic, One Of A Kind Athletic Trainer Chris Stevenson
Host Cindy Rakowitz has always told her clients and business associates that they cannot think clearly with the mind if they aren’t taking care of the body that stores it! The Holiday season can be dangerous for an executive who finds comfort in the candy, cakes, cookies, cheese, and alcohol which constantly tempts them throughout the month of December. Founder of Stevenson Fitness, Chris Stevenson will talk about honoring the body through a diverse training program. If the body is honored—you will think twice about poisoning it! tune in… |
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Wednesday, December 03, 2008
Changing Business Models To Adapt To The Economic Crisis
Jewish Big Brothers Big Sisters, one of LA's premier mentoring organizations, needs to raise awareness of it's programs and fund more matches; but in the current economy there is no budget for marketing. The volunteer marketing committee decided to team up with Catholic Big Brothers Big Sisters and Big Brothers Big Sisters of Greater Los Angeles and create “The Drive for Big Awareness: Three Agencies, One Mission”, a grass roots marketing effort to coincide with National Mentoring Month in January. Tune in and find out what we’re doing, what you can learn from it, and how you can participate. tune in… |
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Wednesday, November 26, 2008
Stay Strong Nation – Special Encore Presentation!
Powerful “Stay Strong” CD Sends a Message of Hope and Support for Soldiers in Iraq and Afghanistan Anthem and Campaign Raise Awareness about Dramatic Rise in Post-Traumatic Stress Disorder Pro war, anti war—it doesn’t matter. “Stay Strong” (performed by Bishop and featuring Charles Cook) is a moving, forceful reminder to our servicemen and women that the nation respects and reveres them, and this time, will not forget or forsake them once they return home. It is an anthem designed to give our troops serving in Iraq and Afghanistan hope despite the difficult situations they face and to raise awareness about the often invisible war veterans fight against Post-Traumatic Stress Disorder. Host Cindy Rakowitz interviews principals L.A. Keith Crosby and Gresford Lewishall live from Hawaii based Boo You Back Productions to discuss the “Stay Strong” movement and their plans to build the first facility dedicated to treating Post-Traumatic Stress Disorder for our soldiers who return from tune in… |
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Wednesday, November 19, 2008
Politics, Leadership, And Sex – Special Encore Presentation!
The perfect formula for the return of STARS OF PR WITH CINDY R. Live from the VoiceAmerica studios in Tempe, Arizona, Cindy will get The Honorable Barry Goldwater's opinion on Politics, Leadership, and Sex. (Original Airdate 8/18/05) tune in… |
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Wednesday, November 12, 2008
Learning The Basics Of Intercultural Communication
Dr. Sangeeta Gupta is a management and organizational development consultant and a specialist in diversity and intercultural consulting and executive coaching. Dr. Gupta develops and implements training programs and consults on organizational effectiveness issues, particularly initiatives focused on diversity and creating an environment of inclusion. In addition, she helps clients evaluate the success of training programs on topics such as diversity, intercultural issues, communication, and leadership skills. Dr. Gupta received her Ph.D. from UCLA and is a senior faculty member in Chapman University’s Leadership Services Program. She is the author of A Quick Guide to Cultural Competency, part of the Quick Guide Business Series for the busy professional. tune in… |
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Wednesday, November 05, 2008
Stars Of PR Looks At Public Affairs With Habitat For Humanity
Stars of PR will examine America’s housing and mortgage crisis with an organization that knows how to help! Habitat for Humanity’s vision is to lift working families out of an endless cycle of poverty so they can build brighter economic futures. The mission for the San Fernando/Santa Clarita Valley affiliate is to be the premier agency that provides affordable housing in small neighborhoods and connects families to social services that promote education and self-sufficiency. Host Cindy Rakowitz will talk to Executive Director and CEO, Donna Deutchman to hear how Habitat for Humanity continues to keep poor families productive and together with a roof over their heads tune in… |
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Wednesday, October 29, 2008
Get Your Body In Super Hero Form For Next Halloween!
You won’t be able to transform your body in time for Halloween this year, but you can get in shape for the Holiday Season by focusing on a brand new fitness lifestyle. Jonathan DePaz a nationally ranked figure skater and professional ice skater will share his fitness lifestyle secrets with host Cindy Rakowitz (who is now energized, fit and strong from Jonathan’s cardiokick classes). Jonathan is getting ready to open depaz energie cardio studio in Thousand Oaks, California (see www.jonathandepaz.com). tune in… |
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Wednesday, October 22, 2008
The Ingredients Required For A Perfect Event!
On Thursday, October 23rd at 7AM Tracy Kwiker, President of Pivotal Events will share everything that you need to know to produce a fantastic event. Pivotal Events is a full-service event management company partnering with corporate and non profit clients to produce educational conferences, sales meetings, seminars, executive retreats, exclusive encounters, networking events, galas, golf tournaments, tradeshows, and e-learning programs that deliver a return on our clients’ event investment. tune in… |
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Wednesday, October 08, 2008
Writing Prescriptions For “straight Talk” In An Economic Crisis During A Presidential Election
Cindy Rakowitz will interview Glenn Ebersole, the Founder and Chief Executive of The Renaissance Group ™, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. Glenn is known as "The PR Doctor" because of his: experience with writing prescriptions for healthy media relations; treating & curing some unhealthy media relations for clients; presentation of seminars and workshops on how to work with the media; and considerable experience in advising and counseling clients in dealing with crisis communications with the media. tune in… |
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Wednesday, October 01, 2008
Interview With Actress, Model, Writer Carrie Stevens
THE FORMER PLAYMATE LAUNCHES ECO-FRIENDLY LIFESTYLE MAGAZINE ENVI-IMAGE.COM Actress, model, writer and philanthropist Carrie Stevens has launched a new green lifestyle magazine entitled Envi-image.com. The magazine is a perfect fit or Ms. Stevens who combines her passion for the camera, journalism experience, entertainment industry contacts and innate desire to make the world a better place in this new venture. Envi-image.com provides in-depth coverage of the green lifestyle showcasing the latest in environmentally friendly apparel, jewelry, make-up, and hair and skincare products. tune in… |
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Wednesday, September 24, 2008
Powerful “stay Strong” Cd Sends A Message Of Hope And Support For Soldiers In Iraq And Afghanistan Anthem And Campaign Raise Awareness About Dramatic Rise In Post-traumatic Stress Disorder
Pro war, anti war—it doesn’t matter. “Stay Strong” (performed by Bishop and featuring Charles Cook) is a moving, forceful reminder to our servicemen and women that the nation respects and reveres them, and this time, will not forget or forsake them once they return home. It is an anthem designed to give our troops serving in Iraq and Afghanistan hope despite the difficult situations they face and to raise awareness about the often invisible war veterans fight against Post-Traumatic Stress Disorder. Host Cindy Rakowitz interviews principals L.A. Keith Crosby and Gresford Lewishall live from Hawaii based Boo You Back Productions to discuss the “Stay Strong” movement and their plans to build the first facility dedicated to treating Post-Traumatic Stress Disorder for our soldiers who return from combat. tune in… |
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Wednesday, September 10, 2008
Protecting Your Assets In A Weak Economy!
Stars of PR host Cindy Rakowitz wants you to protect your assets from creditors and she’s bringing in the expert to tell you how on September 11th at 7AM. Jacob Stein is an attorney specializing in asset protection planning. His law firm has the leading asset protection practice in the country, having represented thousands of clients seeking to protect their assets from creditors. His past clients include directors of Fortune 500 companies, prominent real estate developers, doctors, business owners and many others. Jacob teaches over 30 seminars a year on asset protection planning and teaches classes for other attorneys and accountants. He has also written books and numerous articles on this subject. tune in… |
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Wednesday, September 03, 2008
How To Market Senior Care
IT IS INEVITABLE. Caring for the elderly and the sick touches everyone’s lives eventually. This week’s Stars of PR will unveil the tricks of marketing a service that most people would rather avoid or postpone until they are faced with an emergency. Host Cindy Rakowitz interviews Bunni Dybnis, Director of Professional Services for LivHOME. LivHOME is the single source for professionals and families—with one call, every need for professional care management will be met. tune in… |
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Wednesday, August 27, 2008
The Globalization Of Broadway
Broadway’s gone global. It’s not just Americans with an insatiable appetite for musicals and plays. Now there’s a huge worldwide demand for live productions as mega-hit shows that can go on forever grace stages from New York to Baltimore to Beijing. These theater and live events have become giant universal brands, often dwarfing the success of Hollywood films. And just who are the guys behind this raging trend? The two uber cool advertising agencies on the cutting edge of this global branding movement--America’s modern-edged SpotCo and the UK’s venerable Dewynters—who have formed a cross-Atlantic collaboration to create a super shop that can reach rapidly expanding global audiences for live entertainment. Cindy Rakowitz will ask SpotCo’s Drew Hodges all about it on this very exciting show. tune in… |
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Wednesday, August 13, 2008
Women’s Empowerment & Handguns
Can Women Be Safer Having a Handgun For Self-Protection? 22 million women own handguns in the U.S. to protect themselves against crime. Why are more women buying handguns? Are handguns an effective way of protecting oneself and one’s family? On Thursday, August 14th, host Cindy Rakowitz interviews Paxton Quigley, author of the best-selling book, Armed & Female. They will discuss the controversial subject of whether or not women should know how to shoot a handgun, and the pros and cons of gun ownership. tune in… |
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Wednesday, August 06, 2008
How To Form A Nonprofit Organization
On Thursday, August 7th, host Cindy Rakowitz will interview attorney Martin J. Trupiano about how to form a non profit organization. Mr. Trupiano’s practice focuses on nonprofit organizations and foundations where he guides his clients on the myriads of requirements which apply to them. Anyone who is interested in learning about forming nonprofit public charities and private foundations should listen to this informative broadcast. tune in… |
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Wednesday, July 30, 2008
The Blackberry And The Workplace Can Employees Expect To Be Paid For Off Hour Correspondence
Portable communication devices have made it more convenient to stay in touch with each other personally and professionally However, what is the corporate protocol when an employer expects to speak with an employee 24/7? Employment attorney Adam K. Treiger, partner of Stowell, Zeilenga, Ruth, Vaughn & Treiger will give us some of the answers to this frequently asked question. Later on in the show, Cindy Rakowitz will speak with New York Time’s writer Eric Taub about how the portable communication explosion has affected our ability to write the English language. Has our language been reduced to LOL and TTYL? Eric runs Jet Media a professional writing and marketing service company. tune in… |
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Wednesday, July 23, 2008
Urban Style And Sensibility With Flo Anthony
Stars of PR Host interviews the ubiquitous Flo Anthony about urban style today. Are urban celebrities dismantling their bling with a more comfortable style for these uncomfortable times? Florence “Flo” Anthony, Publisher/Editor-In-Chief of Black Noir and Toy Box Magazines and columnist for New York Amsterdam News, and Philadelphia Sunday Sun is definitely an expert in this area. Additionally Flo hosts her own radio feature “Gossip To Go With Flo” syndicated by Jones Radio Network. She is a contributor to In Touch Magazine and the National Examiner. Flo was the first African-American woman to work in the sports and entertainment departments of the New York Post, and the first African-American woman in the nation to work on a gossip page—Page Six. tune in… |
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Wednesday, July 02, 2008
Stars Of PR Exclusive With The Management Behind Grammy Award Nominated R&b Singer/songwriter Keyshia Cole: Imani “manny” Halley
Without a doubt, one of the most influential voices in the entertainment industry is mega successful entrepreneur and music mogul, Manny Halley. The CEO, of Imani Entertainment Group is responsible for discovering the voice and talent of Grammy Award Nominated R&B singer/songwriter Keyshia Cole. Born and raised in the inner city streets of Brooklyn, NY, Manny brings the hustle mentality and heart of the streets to the board room serving as the executive producer for Keyshia Cole’s, “The Way It Is” reality series which holds the #1 spot for the highest rated BET program in history and running the nation’s best-selling IHOP for the past 10 years. With his family by his side, Manny has sought to create a leading empire that the entertainment industry has yet to see. Host Cindy Rakowitz will open this Holiday weekend radio special with STOP WATCH MARKETING author Anna Marie Turano. tune in… |
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Wednesday, June 25, 2008
Publicizing Books
Susan Weinstein entered the field of public relations working for Scribner Associates and later for Warner Communications. She designs and executes media campaigns, from strategy and writing through solicitations. Her projects have appeared on National TV and radio, in print reviews, magazine and newspaper pieces. In addition, Susan coaches for media appearances. Her writing work includes complete press kits: pitch letters, press releases, Q&A interviews, bios, as well as features, OpEds, speeches, and scripts. She has also manages “damage control” in sensitive corporate situations and advises grassroots political organizations on issue campaigns. Her clients include major publishers and university presses, nonprofit arts organizations and corporations. tune in… |
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Wednesday, June 11, 2008
Stars Of PR Checks In With Her Southern News Correspondent
Live from the Greater Louisville Kentucky area, Cindy Rakowitz gets her semi-annual news check live from special correspondent Shelli W. Listeners will hear first hand how the redneck community feels about Obama’s Presidential nomination and more. tune in… |
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Wednesday, June 04, 2008
Prescriptions For Public Relations
Don’t miss this unique episode of Stars of PR featuring “PR Doctor” Glenn Ebersole. Host Cindy Rakowitz will assist the PR Doctor in writing multiple prescriptions for topical PR maladies. Sharon Stone? What was she thinking when she said that the recent earthquake was “karma” for the way the Chinese Government treated Tibet—she needs a prescription fast! Hillary is still certain “that she’ll be winning the white vote?” The New York Senator is in constant need of PR medication. tune in… |
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Wednesday, May 28, 2008
Stars Of PR Exclusive With “duck”
STARS OF PR HOST CINDY RAKOWITZ WILL INTERVIEW “DUCK’ ON THURSDAY, MAY 29th AT 7AM ON STARS OF PR. DUCK has just signed an exclusive, multi-year pact for “Duck Walks Into A Bar”. 2 Funny Films is soon to announce their partnership with rising star and renowned comedian, Duck, to launch the new comedic web series (www.duckwalksintoabar.com). Shot in some of the hottest nightspots in Los Angeles, and around the Globe, Duck Walks into A Bar promises to defy expectations and entertain audiences its bold and refreshing comedic short films. tune in… |
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Wednesday, May 21, 2008
How PR Executives Can Lose The Extra Baggage Host Cindy Rakowitz Shares European Medical Secrets
MY WEIGHT BOOK, written by Dr. Pierre Dukan with 32 medical experts in areas ranging from nutrition to psychology, is an international bestseller yet each book is customized for one individual reader. Less a method than a total plan, European statistics show that Dukan's results are among the best for weight loss and on the long-term goal of keeping the weight off, radically better than all other methods to date. Dukan says, "A person grows bigger for reasons which may not be clear to her and must be identified in order to apply the method. Because my plan is adapted to an individual, we help her to understand and correct the reasons responsible for her overweight. Then it is possible not only to lose her weight but to make it possible for her not to regain." tune in… |
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Wednesday, May 07, 2008
Traveling In Times Of Terrorism
Everyone loves to plan vacations—but the rules of traveling have changed dramatically today. Dr. Michael Zimring, Director of the Center for Wilderness and Travel Medicine at Mercy Medical Center, and author of the book Healthy Travel discusses the issues facing today’s modern traveler. Dr. Zimring will cover DVT, being pregnant in a foreign country, insurance issues and terrorism. Michael Kosdon, Los Angeles based cosmetic dentist to the stars will join the second half hour to discuss the dangers of “medical tourism”. Although the pricing of cosmetic surgery can be appealing in places like southeast Asia and South America—the results can be crippling, disfiguring and deadly. tune in… |
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Wednesday, April 30, 2008
Pr Kids Who Kill!
This week’s show requires mandatory listening for everyone who has always wanted a career in public relations. Host Cindy Rakowitz interviews Elizabeth Robinson, President of Volume Public Relations. Elizabeth started her PR agency at the ripe age of 23 and it’s now the fastest growing firm in the state of Colorado. Elizabeth has recently been named as one of the top 40 executives in Denver under the age of 40. There are so many young PR executives who fail because of common mistakes in the trade. Cindy and Elizabeth will share the secrets on getting it right. tune in… |
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Wednesday, April 23, 2008
International Public Relations – Special Encore Presentation!
Host Cindy Rakowitz interviews Director/General Manager Didier Laguae, Marco de Comunicacion about global challenges in public relations. Marco de Comunicación is one of the leading independent PR agencies in Spain, with 20 PR consultants and offices in Madrid and Barcelona. MdC specializes in communication support for companies and brands in the technology, industrial, healthcare and consumer sectors. Our services range from media relations to events to production of newsletters, corporate videos and websites to media coaching and management of speaking opportunities. tune in… |
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Wednesday, April 16, 2008
Chiropractics Required For Stressed Out Public Relations Executives!
How many public relations executives suffer from migraine headaches, neck, shoulder and back pain? To further exasperate these problems, how many of you can’t sleep and indulge in a poisonous diet? Host Cindy Rakowitz urges all PR and marketing executives to make an appointment to see a chiropractic medical professional to “straighten you out” and help you break bad habits. Dr. Chris Shafer, a leading Los Angeles based Chiropractor will share tips about a healthy chiropractic lifestyle on Thursday, April 17th at 7AM Pacific Time. tune in… |
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Wednesday, April 09, 2008
Recession Busting With Exterior Design
GARDENS BY DI founder Diane Larson will share her secrets about increasing real estate value during the housing slump. Many homeowners don’t realize that they can build an addition without breaking the bank. Ms. Larson can turn a bland garden into an extravagant living area with full kitchens, fireplaces, and more. When the real estate market starts to turnaround GARDENS BY DI clientele will have a leg up on their competition—that is if they still want to sell their homes. tune in… |
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Wednesday, April 02, 2008
International Public Relations
Host Cindy Rakowitz interviews Director/General Manager Didier Laguae, Marco de Comunicacion about global challenges in public relations. Marco de Comunicación is one of the leading independent PR agencies in Spain, with 20 PR consultants and offices in Madrid and Barcelona. MdC specializes in communication support for companies and brands in the technology, industrial, healthcare and consumer sectors. Our services range from media relations to events to production of newsletters, corporate videos and websites to media coaching and management of speaking opportunities. tune in… |
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Wednesday, March 26, 2008
A New Look At “gorilla” Marketing
This week’s Stars of PR puts a new spin on “gorilla” marketing with guest Bill Guertin who calls himself the 800 POUND GORILLA. Mr. Guertin is a published author and an officially endorsed sales trainer with the NBA. Other guests include “employee evangelist” Ron McDaniel, and former swat team member Tim Dimoff. tune in… |
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Wednesday, March 19, 2008
Public Relations Big Shots
On Thursday, March 20th, Stars of PR will talk to some of the most impactful pros in the business. Tune in to hear PR success stories from crisis communications guru Scott Sobel, to the "PR Doctor" Glen Ebersole and "Idea Factory" President Adrienne Lenhoff Wise. Finally, Janine Shepherd tells her "NEVER TELL ME NEVER" story of her Olympic dreams and how her life changed after being run over by a truck. tune in… |
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Wednesday, March 05, 2008
Under Our Skin With Victoria Valentino
On Thursday, March 6th host Cindy Rakowitz blasts the industry's "posers" who try to get away with trademark infringement. The eloquent and successful Playmate Alumni Victoria Valentino shares her frustrations as she describes what its like to have a "bunny imposter" steal her name and reputation. The real Victoria Valentino hosts a television show called UNDER OUR SKIN which airs 4 times a week in Pasadena and Boulder, Colorado on Tuesdays and Fridays at 10:30AM and PM. (www.pasadena56.tv). tune in… |
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Wednesday, February 27, 2008
America’s Top Coach
Live from Voiceamerica Internet Radio’s studios in San Diego, host Cindy Rakowitz will interview Stephen Xavier, America’s Top Coach, and CEO of Cornerstone Executive Development Group Inc. This show will examine all areas of leadership, management training, corporate posturing, ROI, emotional intelligence and THE MYFACE GENERATION backlash. Stephen’s impressive client roster includes Amgen, Inc., BMW, Northrop Grumman Corporation, Disney, Experian, Goldman Sachs, Motorola, Southern California Edison, Sony, TRW, Toyota, UCLA and Xerox. tune in… |
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Wednesday, February 20, 2008
Mic Devious
Cindy Rakowitz interviews New York born rapper Mic Devious. Mic fell in love with hip hop at the age of 14, when he and his friends began their own break-dance crew and started performing in talent shows and the local malls. He began writing hip hop lyrics after high school when he enlisted in the U.S. Air Force and has since then been recognized as a powerful writer and performer. He released his debut album, Seize the Moment, in 2004 and has since then shared the stage with rappers including Joe Budden, The Roots, Obie Trice, Nas, Method Man, and more. tune in… |
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Wednesday, February 13, 2008
Michael Kosdon
Michael Kosdon, cosmetic dentist to the stars knows how to make people smile! He has changed Young Hollywood's perceptions about dental care by turning what many know as a sterile environment into a spa getaway. By the time his patients finish watching their favorite DVD on a large flat screen TV, they have rejuvenated their entire look with brand new perfect teeth. Most importantly, all of his patients have discovered that a beautiful mouth is the key to winning a lover's heart. tune in… |
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Wednesday, February 06, 2008
Thinking Large - Creating The Monument To Humanity Research & Learning Center
This is an unprecedented broadcast that should not be missed--particularly for professionals who have a vision to change the world and accomplish the impossible. Host Cindy Rakowitz will interview the Development Director of the Monument to Humanity Project, Karen Tyler Barnes. Karen has been relentlessly spearheading THE STATUE OF HUMANITY, the bookend to The STATUE OF LIBERTY off the coast of Los Angeles. Karen has already accomplished the vision, the non-profit status, the renderings of The Statue of Humanity, the location, and the team. Karen was the co-founder of Financial News Network (now CNBC). tune in… |
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Wednesday, January 30, 2008
How Brand's Get Through To Today's Jaded Consumer
For those listeners who want to hear successful case studies about branding methods utilized by Fortune 500 Companies--this is the show for you. On Thursday, January 31st, Stars of PR host Cindy Rakowitz interviews StopWatch Marketing author Anna Marie Turano about how Goodyear Tires, Lexus, Whole Foods, and Roto-Rooter have successfully reached today's jaded consumer. tune in… |
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Wednesday, January 23, 2008
Taking Social Networking To A New Level
Cindy Rakowitz interviews Demetrius Brown, Director of Marketing at PeopleJam.com, an online destination dedicated to empowering people to get more out of their lives. This networking site provides experts and coaches from numerous walks of life who are available 24/7 to give practical advice, free of charge. Demetrius has over ten years of marketing experience in the internet, computer games, automobile, and furniture industries. He is also the author of a romance novel entitled “No Hurt in my Pain,” and a golf manual called, "The Golf Buddy." tune in… |
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Wednesday, January 16, 2008
Protect Your Assets
Cindy Rakowitz interviews Robert F. Klueger, a partner at Klueger & Stein LLP in Encino, Ca. He specializes in asset protection law and tax law. Robert is the author o four books, including "Buying and Selling a Business, a Step-by-Step Guide", and the soon-to-be-published "Asset Protection" by Entrepreneur Press. He is a Certified Tax Specialist and holds a Masters Degree in Taxation. He is a frequent lecturer and author on asset protection topics. tune in… |
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Wednesday, January 09, 2008
Actress And Model Brande Roderick Promotes Superbowl Viewing Party At The Playboy Mansion!
LIVE FROM Modavox's broadcast facilities in San Diego, host Cindy Rakowitz will reunite with the 2000 Playmate of the Year and Baywatch star Brande Roderick. For all of you who have always dreamed about going to the Playboy Mansion--you can make your dreams come true. Everyone is welcome to join Brande Roderick and her Playmate friends for Superbowl Sunday at the Playboy Mansion. Find out how to join the party on this unique live broadcast only on Voiceamerica Internet Radio. tune in… |
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Wednesday, January 02, 2008
Books By Tom Lutz
Crying : The Natural and Cultural History of Tears - 1999 - 356 pages |
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Wednesday, December 12, 2007
Holiday Restaurant Dishes & The Art Of Classic Theatre
Tune into Stars of PR on Thursday, December 13th at 7AM to hear the best Holiday restaurant dishes from restaurant owner Giusseppe who brings his East Coast hospitality sensibilities to Los Angeles. |
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Wednesday, December 05, 2007
Centerfold Cynthia Kaye
Special guest host Playmate Dianne Chandler will reminisce with fellow centerfold Cynthia Kaye on December 6th, only on Stars of PR live at 7AM Pacific Time. Cynthia has graced 7 covers of Playboy Magazine, and has produced and photographed several Playboy special editions. Cynthia has come a long way from Fairbanks, Alaska where she remembers moose in her front yard. Cynthia now resides in Atlanta where she continued her modeling career, and has become a super hot stylist. tune in… |
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Wednesday, November 28, 2007
Jackie Lapin: The Art Of Conscious Creation, How You Can Transform The World
Join host Cindy Rakowitz for her interview with Jackie Lapin author of the powerful new book, The Art of Conscious Creation, How You Can Transform the World . This book is serving as the empowering manual for both personal and global transformation. It is specifically designed to guide people toward happier, more satisfying and abundant lives, while educating them about their own power to change the world. It rallies readers to participate in United World Healing, a foundation established to use simultaneous, synchronized visions to effect world transformation. Cindy and Jackie have worked together for many years in the public relations profession. tune in… |
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Wednesday, November 14, 2007
Power Women!
This week's show is dedicated to powerful women! Guest host Dianne Chandler will begin the show with Playmate Geri Glass who became an investigation research specialist in accidents and OSHA regulations. Cindy Rakowitz will continue with the show's second half interviewing Bubbles and Cheesecake (bubblesandcheesecake.com). The Soul of Bubbles & Cheesecake is an integrated soul-kitsch fusion of hand-made music, video, art, blogs, stories, games, animation, social networking and merchandising. tune in… |
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Wednesday, November 07, 2007
Pre-holiday Bah-humbug! Kids Who Can't Have A Joyous Holiday Season - PR Stars Lobby To Eliminate Greed
Broadcast journalist and host Cindy Rakowitz has learned that Bacardi is accused of blocking $400mm Pounds to help underprivileged children in the Third World. The Bacardi family has instructed its lawyers to file an injunction which effectively blocks this payout as instructed by the Founders of Patron Tequila, Martin Crowley who had died in 2003, and hair care guru John Paul de Joria. Should this money be taken a way from poor children? Inquiring minds want to know..... tune in… |
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Wednesday, October 31, 2007
Successful Entrepreneurs
On Thursday, November 1st Cindy Rakowitz celebrates her third year on the air with New Hampshire's only Playmate Jennifer Lavoie. Both Cindy and guest host Dianne Chandler will talk to Playboy's Miss August 1993 and Covergirl, October 1994 about achieving entrepreneurial success. |
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Wednesday, October 24, 2007
Playmate Dianne Chandler As The Guest Host On Stars Of PR Every Thursday - Special Encore Presentation
Playboy fans from all over the country have been listening to Playmate Dianne Chandler as the guest host on Stars of PR every Thursday at 7AM Pacific Time. Dianne has become one of Playboy's most popular historians, who can talk about "the good old days" in Chicago more than most. Host Cindy Rakowitz became friendly with Dianne Chandler when Playboy began to develop The Playmate Alumni Association which brought together the beautiful women who have appeared as the monthly centerfold for five decades. Please stay tuned for a plethora of surprise guests over the next few weeks including Playmates Helen Antonnaccio, Geri Glass and Monique Noel. Maybe blondes do have more fun--but its those brunettes who really know how to talk!!! tune in… |
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Wednesday, October 17, 2007
Playmate Dianne Chandler As The Guest Host On Stars Of PR Every Thursday
Playboy fans from all over the country have been listening to Playmate Dianne Chandler as the guest host on Stars of PR every Thursday at 7AM Pacific Time. Dianne has become one of Playboy's most popular historians, who can talk about "the good old days" in Chicago more than most. Host Cindy Rakowitz became friendly with Dianne Chandler when Playboy began to develop The Playmate Alumni Association which brought together the beautiful women who have appeared as the monthly centerfold for five decades. Please stay tuned for a plethora of surprise guests over the next few weeks including Playmates Helen Antonnaccio, Geri Glass and Monique Noel. Maybe blondes do have more fun--but its those brunettes who really know how to talk!!! tune in… |
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Wednesday, October 10, 2007
Power, Politics And The Press – Special Encore Presentation!
After a brief hiatus STARS OF PR is back with a BANG!!!! On August 18th, live from VoiceAmerica's studios, Cindy Rakowitz will interview the Honorable Barry Goldwater Jr. about POWER, POLITICS AND THE PRESS. Barry Goldwater Jr. (son of Barry Morris Goldwater), was elected as a Republican to the Ninety-first Congress, and reelected to the six succeeding Congresses (April 29, 1969-January 3rd, 1983). He was born in California, where he stayed throughout his Congressional Career. Mr. Goldwater's business endeavors today are multi-faceted. He is on the Advisory Board for Surfnet Media Group Inc., VoiceAmerica's parent company. tune in… |
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Wednesday, October 03, 2007
Playmate Dianne Chandler As The Guest Host On Stars Of PR Every Thursday
Playboy fans from all over the country have been listening to Playmate Dianne Chandler as the guest host on Stars of PR every Thursday at 7AM Pacific Time. Dianne has become one of Playboy's most popular historians, who can talk about "the good old days" in Chicago more than most. Host Cindy Rakowitz became friendly with Dianne Chandler when Playboy began to develop The Playmate Alumni Association which brought together the beautiful women who have appeared as the monthly centerfold for five decades. Please stay tuned for a plethora of surprise guests over the next few weeks including Playmates Helen Antonnaccio,Geri Glass and Monique Noel. Maybe blondes do have more fun--but its those brunettes who really know how to talk!!! tune in… |
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Wednesday, September 26, 2007
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Wednesday, September 19, 2007
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Wednesday, September 19, 2007
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Wednesday, September 12, 2007
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Wednesday, August 29, 2007
Dianne Chandler
Dianne Chandler grew up in the Chicago suburbs and entered the University of Illinois at Champaign/Urbana to study English and Drama. After her 1st semester she worked during the summer as a Bunny at The Chicago Playboy Club, where one of the photographers convinced her to take test shots to become a Playmate. Appearing on the September 1966 cover and in the Centerfold, she spent the next several years traveling primarily to colleges in the Midwest and Mid-Atlantic, promoting the Playboy Magazine. As she gained confidence and poise she branched out into other modeling opportunities. Eventually she went to work for one of the major airlines for 13 years, and then became the Group Department Manager for a nationwide travel agency. During the Centennial 1996 Olympics in Atlanta she was the Personal Assistant to the CEO of the largest overseas Tour Operator to bring people from the UK to Atlanta for the Games. She liased with over 17 countries and their delegates. www.diannechandler.com tune in… |
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Wednesday, August 22, 2007
Lynda Stenge
Host Cindy Rakowitz interviews Lynda Stenge, the creative mind behind promotions with brands involving artists such as Mandy Moore, Fergie, Switchfoot, Enrique Iglesias, The All-American Rejects, Black Eyed Peas and the Pussycat Dolls. Her creation of an Enhanced CD Promotion earned an "Honorable Mention" 2003 Promo Magazine Award. With offices in Seattle, Los Angeles and New York, Retail Entertainment Design (RED) specializes in high-level creative visual content, promotions, ad placement, content licensing and marketing solutions for retail, hospitality, entertainment, music and film industries. The company's founders and principals bring extensive and complementary experience in marketing & entertainment. tune in… |
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Wednesday, August 15, 2007
Board Bangers
Host, Cindy Rakowitz interviews the Board Bangers, a collaboration of skate/hip-hop group. New to the music scene, with incomparable talent for their age, the Board Bangers are making history by having gone Platinum in peer2peer downloads, music videos for each song, and have gained a nationwide following on the radio and are in rotation in the top 30 markets from NY to LA. The Board Bangers bring together hip-hop and punk-rock culture creating a new music genre, ‘Skurban’ - (skate/urban) and attracting a wide target audience tune in… |
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Wednesday, August 15, 2007
Board Bangers
Host, Cindy Rakowitz interviews the Board Bangers, a collaboration of skate/hip-hop group. New to the music scene, with incomparable talent for their age, the Board Bangers are making history by having gone Platinum in peer2peer downloads, music videos for each song, and have gained a nationwide following on the radio and are in rotation in the top 30 markets from NY to LA. The Board Bangers bring together hip-hop and punk-rock culture creating a new music genre, ‘Skurban’ - (skate/urban) and attracting a wide target audience tune in… |
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Wednesday, July 25, 2007
The Emak Hour
EMAK Worldwide, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, Frankfurt, London, Paris, The Netherlands, Hong Kong and Shanghai. CEOs Peter Boutros and Brian Kristofek of EMAK’s agencies Logistix and Upshot respectively, will join the show to address industry-shaping trends, the forecast of the future market and relevant factors affecting today’s marketplace. Together with EMAK’s third agency, Equity Marketing, these agencies focus on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental branding. EMAK’s clients include Burger King Corporation, Frito-Lay, Kellogg’s, Kohl’s, Kraft, Macy’s, Miller Brewing Company and Procter & Gamble, among others. tune in… |
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Wednesday, July 18, 2007
Tuition Without Tears With Dr. Michael Franzblau
Dr. Michael Franzblau has spent more than twenty years helping families create and implement affordable college funding plans. He developed the ideas behind his unique college funding program, Tuition Without Tears, over the past two decades and has lectured widely to parents at numerous corporations and parent-teacher associations. He will share on the show his new program Tuition Without Tears: Powerful New Strategies to Make Sure Your Family Can Afford College that is available on www.TuitionWithoutTears.com. This comprehensive and easy-to-use program helps families with college-bound children of any age develop an affordable college funding plan. Dr. Franzblau assures his readers, “If your children can get into college, I can show you how to pay for it.” tune in… |
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Wednesday, July 18, 2007
Tuition Without Tears With Dr. Michael Franzblau
Dr. Michael Franzblau has spent more than twenty years helping families create and implement affordable college funding plans. He developed the ideas behind his unique college funding program, Tuition Without Tears, over the past two decades and has lectured widely to parents at numerous corporations and parent-teacher associations. He will share on the show his new program Tuition Without Tears: Powerful New Strategies to Make Sure Your Family Can Afford College that is available on www.TuitionWithoutTears.com. This comprehensive and easy-to-use program helps families with college-bound children of any age develop an affordable college funding plan. Dr. Franzblau assures his readers, “If your children can get into college, I can show you how to pay for it.” tune in… |
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Wednesday, July 11, 2007
Health And Fitness
Who knows more about the health and fitness than CEO Robert Green of Hollywood hotspot BodyFactory and SoCal Cleanse COO Drew Pasquella. These trendsetters will chat about their success in the lifestyle market and A-list celebrity clientele. The BodyFactory has been making the world healthier, one smoothie at a time since 1997, while SoCal Cleanse has increased the health and well being for a broader audience since 2004. Host Cindy Rakowitz will get all the goods on this week's episode of Stars of PR. tune in… |
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Wednesday, June 20, 2007
Office Consumables: A Multi-million Dollar Business
Marx Acosta-Rubio is CEO of Onestop, the national leader in office consumables. Acosta-Rubio will speak to how he developed a multi-million dollar company with office toner and identify the office product industry trends currently in the market. Onestop was recently voted by Inc. magazine as one of the fastest growing companies in America with more than $12 million in annual revenue projected for 2007, serving thousands of clients in the United Sates and a few hundred in Canada with a staff of 26 employees. The company’s client list includes several Fortune 500 companies, including City National Bank, See’s Candies, Enterprise Rent-a-Car, Plantronics, Piedmont Airlines, BCBG and Peterbilt. Even with a bachelor’s degree from UCLA, Acosta-Rubio believes that “formal education will make you a living, but self education will make you a fortune”. tune in… |
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Wednesday, June 13, 2007
Joey Dedio's “downtown”
Having appeared in over fifteen films including, L.A Rules, Somewhere in the City, Where the Day Takes You, The Last Great Ride, Queenie in Love, A Good Night to Die, Strays, and Trick. It was during the filming of Sundance nominated Best Picture Strays starring opposite Vin Diesel, that Dedio got a real taste for producing and making independent films. Dedio’s first screenplay titled Downtown: A Street Tale was completed in 2006. The film is about the hopes, triumphs and the inevitable tragedies of a group of twenty something year olds living in an abandoned building in New York City. Dedio produced and stars in the film opposite Academy Award nominees Genevieve Bujold, John Savage, and Burt Young with direction from, Rafal Zielinski, a two time Sundance winner. tune in… |
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Wednesday, May 23, 2007
Jordan Glazier - Ceo Eventful
Cindy Rakowitz interviews Jordan Glazier, CEO of San Diego based Eventful, Inc. The company operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful's unique Demand service enables users to create grass-roots campaigns to "demand" events and performances in their city. In addition to event discovery and promotion at Eventful.com, the company's underlying technology platform enables sharing, feeds and event data syndication to other websites, blogs, calendars and partners. tune in… |
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Wednesday, May 16, 2007
Meet The Women Who Turns Names Into Large Business Patty Schmucker
Patty Schmucker is the President and CEO of Performance Branding Services and can speak on product development, marketing, branding, business operations and manufacturing. Prior to launching her own practice, she served as Vice President of Sales, Education, and Marketing for Caesar’s Beauty, a wholesale distributor for the Aveda Corporation, and also held the position of National Director of Sales-West for the Aveda Corporation. She earned her Bachelor of Science degree in Business Management from Pepperdine University. Patty serves on the board of directors for the Torrance South Bay YMCA and ICMAD (Independent Cosmetic Manufacturers and Distributors). tune in… |
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Wednesday, May 09, 2007
Candid Conversation With Malea Mcguinness
Singer/songwriter Malea McGuinness bears a genuine authenticity that’s been missing from the mainstream, and demonstrates how creativity can come from our darkest hours. Her debut album, True Believer, is already receiving support from XM Satellite Radio and AAA stations across the country. Malea’s vocals provide nuanced depth to her musical narratives. For example, her ballad, “Sweet Light,” was written for, and is dedicated to, the troops fighting in Iraq. Born on an army base in Ft. Hood, Texas to a Green Beret father and Korean mother, Malea was taken away to live with her grandparents in Islip, New York at the age of six. She was encouraged to study opera by her high school music teacher, and spent years excelling at exclusive conservatories. . She soon landed a co-starring role as Tuptim in the Broadway revival of “The King and I” with Lou Diamond Phillips. Fueled with the desire to write and record her own songs, Malea moved to Los Angeles and began performing li tune in… |
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Wednesday, May 02, 2007
Gene Hurwin Director Of Big Fun Gymnastics
Gene Hurwin is founder and executive director of BIG FUN Therapy and Recreational Services, and can speak to the changing needs for education in America as it relates to special needs children. BIG FUN Therapy and Recreational Services serves nearly 500 children throughout Southern California and Arizona and is quickly reaching out across the country. In 1999 occupational therapist Gene Hurwin combined his knowledge of pediatric development and 20 years of coaching expertise to create BIG FUN. Gymnastics instruction was the unique tool Gene used to reach out to the special needs community, whose enthusiastic response led him to dedicate himself to expanding BIG FUN into a nationally recognized organization. tune in… |
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Wednesday, May 02, 2007
Gene Hurwin Director Of Big Fun Gymnastics
Gene Hurwin is founder and executive director of BIG FUN Therapy and Recreational Services, and can speak to the changing needs for education in America as it relates to special needs children. BIG FUN Therapy and Recreational Services serves nearly 500 children throughout Southern California and Arizona and is quickly reaching out across the country. In 1999 occupational therapist Gene Hurwin combined his knowledge of pediatric development and 20 years of coaching expertise to create BIG FUN. Gymnastics instruction was the unique tool Gene used to reach out to the special needs community, whose enthusiastic response led him to dedicate himself to expanding BIG FUN into a nationally recognized organization. tune in… |
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Wednesday, April 25, 2007
Taking The Lead! Leadpoint
STARS OF PR launches a new monthly segment this week called TAKING THE LEAD! LeadPoint, the world's largest online leads exchange will give expert advice to listeners wanting to know everything about the multi-billion dollar lead generation industry. LeadPoint's auction-style model allows buyers to bid only on the leads most beneficial to them, allowing lead buyers to be more efficient and focus on closing deals and growing their business. ALSO....While everyone is still recovering from the horrible incident at Virginia Tech, Cindy Rakowitz will interview crisis communications expert Eric Dezemhall, author of DAMAGE CONTROL:Why Everthing You Know About Crisis Management is Wrong. tune in… |
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Wednesday, April 11, 2007
Crossing Over From Public Relations To Apparel Design And Distribution
Peter Epstein serves as president and executive designer at premium t-shirt label PJE Los Angeles. A premier maker of fun, hip clothes for cool people, the company has an international following for its casually sophisticated and knowingly irreverent designs. Combining superior fabrics, killer graphics and an in-the-know worldview, the company's garments are more badass than a jailhouse shower room and way, way more fun. Made entirely in LA and silicone washed for exceptional softness, the shirts combine the season's hottest colors with a fitted look that is both comfortable and flattering. Prior to PJE Los Angeles, Peter served as a communications advisor to firms in the aviation, finance, technology and gaming industries. tune in… |
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Wednesday, April 04, 2007
C’watre Segment
Host Cindy Rakowitz interviews Robert Lyles, Co-Founder and Managing Member at C’watre. Robert Lyles is one of the most highly educated “beauty experts” in the business. C’watre is luxurious oceanic skin care tapping into the medicinal properties of the Sea. Using a timeless source, C’watre is designed to heal and firm the skin and protect against aging, acne and other skin and beauty challenges. Born of proprietary science originally developed to protect the earth’s delicate ecosystems, the nutrient rich products protect, detoxify and defend the balance of the skin. Mr. Lyles received his B.A. degree in Biology and Environmental Studies from Kenyon College and completed the Entrepreneurship Development Program at the Sloan School of Management, MIT and the Program on Negotiation with the Harvard and MIT Business Schools. If a person is going to invest in skincare products, Cindy Rakowitz highly recommends going with the creators who know what they are doing!!!! tune in… |
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Wednesday, March 28, 2007
Stars Of PR Networks Live With Stickam
Scott Flacks is the Vice President of Marketing and Operations at Stickam (www.Stickam.com), and can speak to Stickam’s growth and its popularity in the social networking space. Stickam has swelled to over 500,000 users since its creation in February of last year. Combining the best of social networking with LIVE video capabilities, Stickam’s technology is attracting top artists, musicians, teachers, business people, students and many others with a forum for users to create original content. Scott will discuss Stickam’s live video chat capability, including how entertainers are utilizing live video chat as a new way of interacting with fans. tune in… |
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Wednesday, March 21, 2007
The Laser Boom - What Exactly Is A "med Spa?"
Fighting age is no longer just a luxury for the rich and famous. The MED SPA phenomenon is viral, popping up in everyone's neighborhoods because of demand. Don't like your frown lines? Get a $600.00 Botox injection. Are your lips disappearing into your mouth? A few squirts of collagen will plump them up in no time. The FDA approved "Non-Surgical Face LIft" is 100% less invasive than the frequently painful, and expensive methods used by the plastic surgeons we have watched on reality TV Shows like "The Swan". Cindy Rakowitz chats about the latest in infrared light technology with XEO-MED'S (Agoura Hills, Ca.) CHRISTINE FARRELL msn, fnp-c tune in… |
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Wednesday, March 14, 2007
Graphic Designers Who Break Through The Clutter
This is, perhaps, the best time to be a designer...or, at least everyone seems to be understanding design and branding like never before. You see it everywhere in the media we consumer: from the explosion of TV shows like "Project Runway," YouTube-generated TV commercials running during the Superbowl and ad agencies like Crispin Porter constantly pushing the boundaries of what advertising is and can be. Stark Design in New York, is as much of a creative agency as it is an idea lab for our clients. While we serve the fashion, beauty and luxury clients, we also do work for mainstream brands that are looking to take advantage of our "design lab" approach and target smaller segments of their customers. Host Cindy Rakowitz examines new approaches to graphic design with Daniel Stark on March 15th at 7AM Pacific Time. tune in… |
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Wednesday, March 07, 2007
"daddy Advocate" Jeff Levine & Iran-tv’s Behrad
On Thursday morning March 8th "Daddy advocate" Jeff Levine joins host Cindy Rakowitz to discuss today's take on paternal rights. He covers his area of expertise through three websites, www.clarityandaction.com, www.executivedads.com and www.DadatWork.com. |
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Wednesday, February 28, 2007
Why People Are Fascinated With The Horror Genre
When "moving pictures" were the newest form of technology some centuries ago, the earliest film makers gravitated toward horror films. Film students study the earlliest cult flicks today including Nosferatu. Frankenstein, The Mummy, The Werewolf, and Dracula are evergreen movie classics. Today's "slasher film" category can sell millions at the box office while new technology allow film makers to make these movies for as low as $20,000.00. Host Cindy Rakowitz discusses the Horror category with Aimee Entertainment's superagent Sharif Ali on Thursday, March 1st at 7AM Pacific Time. Also joining Stars of PR later that morning is Angie B., Cindy's newest political science correspondent who will examine the latest in current events. tune in… |
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Wednesday, February 21, 2007
Taking The Lead In The Entertainment Evolution
Founded in January 2004, The VINE Entertainment, LLC is a Los Angeles based Production Company committed to creating high-quality and original products. The VINE combines a love of art with a passion for business. Through positive energy and commitment, The VINE creates entertainment that endures the test of time. Vine Entertainment Chairman Gino Cabanas will speak candidly with host Cindy Rakowitz about revolutionizing entertainment through changing the way we think about the business today. STARS OF PR takes an inside look at Vine Entertainment's newest project THE BASEBALL BUNCH. tune in… |
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Wednesday, February 14, 2007
Why Should Valentine's Day End? Sleep Is Overrated According To Shock Coffee's Creators
Currently distributed in over 30 states, New York City-based Shock Coffee is the world’s first hyper-caffeinated gourmet coffee comprised of all-natural high-quality beans that are selected for a combination of taste and caffeine content. The blend was carefully created over a long testing period with their roast specifications a tightly guarded secret. Founder Jeff Rosen WAKES UP VOICEAMERICA on Stars of PR to share some of those SHOCKING SECRETS only with Cindy Rakowitz while she attempts to make Valentine's Day last a little longer. tune in… |
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Wednesday, February 07, 2007
Beauty Is Skin Deep
Magic Fingers Deena Alvarado, licensed aesthetician with Encino Health & Wellness talks about new technology and skin care. Resembling "Jasmine", Alladin's animated girlfriend, Deena knows the exotic beauty secrets that keep both men and women rejuvinated. Gifts and discounts are promised to listeners who tell Deena they heard about her magic on Stars of PR! tune in… |
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Wednesday, January 31, 2007
Sphere's To You - Earthy Pr: Selling Minerals--gifts From The Gods
Over the last few years, Host Cindy Rakowitz has covered diverse markets ranging from Australia to Zoology, but promoting precious rocks was a new subject. PR expert Jackie Lapin exposes her secret world of collectible Spheres only to Stars of PR. Later in the show, Kentuckiana correspondent Shelly W., known to fans as the educated redneck reveals insights about whether or not the Bible Belt is indeed ready for its first female President. tune in… |
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Wednesday, January 24, 2007
Utilizing The Media To Demand Answers
In 2006, host Cindy Rakowitz interviewed David Glasberg, a patient who has been mistreated for a simple diagosis. The patient had to suffer from invasive surgery, and 20 years of pain, until he found out that he had TB and was treated with simple antibiotics. |
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Wednesday, January 17, 2007
Dietary Supplements And Nutrition: Mandatory Messages
After the winter Holidays the media is saturated with advertisements about losing weight. There are advertisements selling gym memberships, nutritional programs, and dietary supplements. Stars of PR host Cindy Rakowitz will interview Nutritionist Tanya Shorrock to get the skinny on the healthy approach to weight loss. Shorrock serves as Diet Nutritionist to Diet Classics, the branded version of generic diet supplements. Tanya Shorrock gets to use her vast knowledge of today’s most current diet trends, nutritional research and health concerns to help consumers determine which of Diet Classics brand-equivalent low-cost supplements work best for their lifestyle. tune in… |
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Wednesday, January 10, 2007
How Marketing And PR Executives Create Ideas That Stick!
Why do some ideas stick easily and others struggle to survive? What can we learn from the “idea winners” that might help make ideas stick? Cindy interviews Dan Heath, a corporate education consultant at Duke who had spent years studying the design of ideas. He analyzed history lessons, corporate mission statements, public health campaigns, marketing campaigns, and everything in-between. In his book “Made To Stick: Why Some Ideas Survive and Others Die” he reveals that sticky ideas share six common traits: They are Simple, Unexpected, Concrete, Credible, Emotional Stories. Cindy also talks to Kate Roberts the Director and Founder of YouthAIDS, a cause related marketing initiative implemented by Population Services International. It Kate's advertising agency background from Saatchi and Saatchi has prepared her to deliver life-saving messages to the jaded youth-oriented audience. Selling messages about AIDS education utilizes the same marketing techniques as selling Adlo shoes. tune in… |
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Wednesday, January 03, 2007
Adult Entertainment And The Law
The adult entertainment industry might seem like a business that is not regulated. You might be surprised to hear just how much legal work is invested in the adult entertainment business. Legal expert, David Adelman, esteemed partner of Greenberg and Bass addresses how regulation has evolved to support one of the world's fastest growing industries. New internet technology, intellectual property and the mainstreaming of adult entertainment are part of this discussion timed to one of the most popular business trade conventions: AVN in Las Vegas. tune in… |
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Wednesday, December 20, 2006
Holiday Marketing
This year's Christmas show focuses on one of Cindy Rakowitz's favorite topics: Holiday marketing. Branding guru Anthony Raissen of Intermedia Advertising talks about direct response marketing, creative execution, and his newest client Diet Classics. tune in… |
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Wednesday, December 13, 2006
Life After Being A Child Star
"Child Stars" have always been a fascinating topic. Tabloid news outlets frequently report the sad news about the adorable children we've adopted as our own simply because we've watched them on our favorite TV shows. Why are eating disorders, drug abuse, and other tragedies often tied to childhood stars? Host Cindy Rakowitz interviews Larry Mazzeo (aka Larry Matthews) who many of us know as little Richie from The Dick Van Dyke show. Today, Larry is all grown up with a successful job behind the scenes in the entertainment industry with a very large, impressive international wine collection. tune in… |
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Wednesday, December 06, 2006
The Power Of Nice
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice. In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built The Kaplan Thaler Group, one of the nation's fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates. Find out how effective this "four letter word" really is when host Cindy Rakowitz interviews Linda Kaplan Thaler on “Stars of PR”. tune in… |
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Wednesday, November 29, 2006
Steven Casciola: Birth Of A Successful Magazine
Host Cindy Rakowitz devotes this episode to the birth of a successful magazine and website which has recently "gone public". Founder of Salon City Star Magazine and SalonCity.com Steven Casciola discusses his journey, from planting the seed of "an idea" to implementation. Creating a terrific entertainment magazine with celebrity endorsement and finally taking it public. tune in… |
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Wednesday, November 15, 2006
Teen Truth: Teenagers, Bullying And School Violence
Too many parents don't have a clue about "teen behavior". They watch movies like "Thirteen", and say to themselves..."not my teenager". Producer John C. Pohl and Director Erahm Christopher join host Cindy Rakowitz to talk about their documentary “Teen Truth”, a DVD that will startle parents into a reality check about teen/pre-teen behavior. Violence in our schools today has become an epidemic. Documentaries like “Teen Truth” take a no-nonsense approach to the how’s and the why’s. tune in… |
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Wednesday, November 08, 2006
Promoting Fitness And Good Health
Adam Fish, Owner of Big Fish Boxing in Agoura Hills, CA is becoming a "regular" on Stars of PR! As we get through Halloween, and begin our planning for the Holidays, Adam discusses the importance of "eating right" for the most effective workouts. When a boxer is training, they certainly can't drink alcoholic beverages, and they are instructed to eliminate bad carbs from their diet. Additionally, Adam discusses how the discipline of boxing can intervene with many of the problems that you |