Corporate communications summarize the messages that go to all of an organization's constituencies and serves as the liaison between an organization and its publics.
In today's tabloid news environment, everyone from entrepreneurs to large multi-national companies should think about corporate communications.
With proper corporate communication organizations can strategically communicate to their audiences through brochures, newsletters, video, memorandums, advertising and special events, public relations and advertising. Constituents can include employees, stockholders, clients, the public or donors.
Blackman Rakowitz Public Relations is an award-winning public relations company lauded for its corporate communications work with Gencorp, Playboy Enterprises Inc., Modavox Inc. and Patron Tequila.
Crisis communications is a crucial part of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity.
Crisis Communications helps protect an organization's reputation as it is often its most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority. This is particularly true in today's 24 hour news cycle, fueled by government investigations, Congressional or parliamentary hearings, lawsuits, angry publics and tabloid journalism. When events like these happen, the media firestorm can quickly overwhelm the ability of the entity to effectively respond to the demands of the crisis. To emerge with its reputation intact, an organization must anticipate every move and respond immediately and with confidence. Companies facing such a threat will often bring in experienced crisis communications specialists to help prepare and guide them through the process. Effectively responding to the challenges of a crisis requires more than the typical skills of the public relations professional, requiring instead experience at the highest levels of the field, such as investigative reporting, politics, and the law.
Blackman Rakowitz Public Relations is one of the most highly experienced and effective PR Firms in dealing with crisis communications in the industry. The company's crisis work includes communication strategy during high profile lawsuits, criminal allegations, corporate succession planning, and homeland security attacks.
The number of people with access to the internet has surpassed one billion and keeps on growing. The web has utterly transformed how we get information and communicate. Today, social media like Twitter, Facebook, YouTube and blogs provide the fastest way to reach the largest number of people simultaneously without having to rely solely on third-party media coverage.
Blackman-Rakowitz Public Relations offers companies cutting-edge business development through social media campaigns designed to take full advantage of these new opportunities to engage and cultivate audiences directly. No matter the industry, we create a specialized formula--unique to each client--that combines the reliability of traditional marketing with the innovative power of digital media to achieve an unrivaled presence in this 3.0 world.
With BR Public Relations, clients enjoy a multi-faceted social media campaign that boosts exposure while strengthening brand integrity and awareness. By employing and managing Twitter followings and updates, Facebook fan pages and business profiles, and blogs that boast interactive features such as video streaming, we're able to expand our clients' virtual presence exponentially. Equally important, we seamlessly integrate campaigns across media to create compelling yet cost-effective public relations programs.
As leaders in the industry for over 20 years, the principals at BR Public Relations have now honed their expertise in social media, raising their profiles as preeminent speakers and coaches on digital strategy. Their ability to explore every media avenue makes the duo an unstoppable force in reaching audiences and delivering critical messaging.
When thinking about event marketing, there are a few key tactics and methods that can be employed to ensure that the event gains the maximum response and also that the event gains the maximum response and is managed cost effectively.
Blackman Rakowitz Public Relations is the premiere firm for producing mid-size to large scale special events. Special event marketing and planning includes developing a theme, arranging for speakers, coordinating location support, arranging décor, invitations, RSVPs, press coverage, security, municipal liaisons, parking, signage, emergency plans and cleanup.
Through event marketing BR Public Relations has turned unknown products into blockbusters through special events and their unmatched ability to secure the media for press coverage. BR Public Relations has chaired over 100 events both in the United States and overseas at venues ranging from the Playboy Mansion to The Smithsonian.
Celebrity Relations is an art and BR Public Relations knows how to brand a celebrity and create the messages that will embellish their business.
BR Public Relations understands how to provide effective celebrity relations by keeping "the good news public and the bad news private" during the critical times that a public figure needs to be protected from the aggressive nature of tabloid journalism these days.
Blackman Rakowitz Public Relations knows the delicate science of satisfying the media's desire for the latest celebrity news, while protecting their client's need for privacy and respect.
Hugh M. Hefner, Howard Stern, Sting, Bono, Jamie Foxx, James Cameron, Farrah Fawcett, The LA Lakers, The New York Mets, and first daughter Patti Davis Reagan, represent a small sampling of the diverse public figures who have worked closely with the principals of the BR Public Relations team.
Advertising, in its most simplistic sense, is the activity of attracting public attention to a business or product by making an announcement in print, television, radio or on the web.
An advertisement can be displayed in signage, billboards, brochures, posters, and other hand-outs.
Advertising can be purchased through the classified ad department at newspapers and magazines, while advertising agencies are hired to produce multi-million dollar campaigns that we see on television.
Additionally, there is more credibility in free advertising or public relations campaigns because of the prestigious editorial endorsement received from the news media.
Blackman Rakowitz Public Relations provides public relations services that are far more cost efficient and effective than paid advertising. When a product appears in a news story, or a guest appears on a television show, it is due to the close relationships a public relations practitioner has with news producers, talk show bookers and print journalists.
Public affairs generally refers to community relations, education, fund-raising and not-for profit industries.
Public affairs suggests goodwill between a person, institution and the community at large through the distribution of interpretive material, the development of neighborly interchange and the assessment of public interest and reaction.
Blackman Rakowitz Public Relations has a respected history in the field of public affairs.
BR Public Relations representatives have served on the Board of Directors for the Playboy Foundation, DIFFA (Design Industry For Fighting AIDS), and APLA (AIDS PROJECT LOS ANGELES).
Branding is the application of marketing and public relations techniques to increase recognition for a specific product. It seeks to increase the product's perceived value to the customer and thereby increases its equity and commerce.
Branding your company will be one of the most important aspects of growing your company. Blackman Rakowitz Public Relations builds brands that stand out from the clutter and catapults them to the next level, thus generating enormous buzz for our diverse clients worldwide.
By combining close analysis of competing markets and unbeatable experience, Blackman Rakowitz Public Relations is able to create branding that is unique and can easily stand out in a crowd.
Media Relations is the application or technique for achieving strong respected relationships with the media or press.
Media relations is achieved through years of contact building, trust, extraordinary news writing ability, sensitivity to deadlines, familiarity with individual columns, news segments, periodicals, magazines, television networks, talk shows, blogs and newsletters.
Blackman Rakowitz Public Relations is bar none one of the best media relations firms in the industry.
Blackman Rakowitz Public Relations experience in medical practice and healthcare is structured around effective communications, long-term and respected relationships with journalists and unmatched experience in crisis communications. This is what is known as Health PR.
Blackman Rakowitz Public Relations has been successful in the health industry assisting medical professionals. As a result, their products and patients gain media exposure and attention. By developing key strategies for Health PR, we are able to ensure that the client is seen in the public favorably. We discuss and exhaust every option and strategy in order to ensure that the client is being seen, and being seen in the way that they want. BR Public Relations' consumer health and medical experience includes facilities, physicians, education, non-profits and products.
Contact us to discover how we can assist in your strategy for building a successful Health PR campaign.
Media coaching is needed for anyone preparing to launch a new business, or anyone creating their first special event, creating a marketing campaign, engaging in a public relations campaign or dealing with their first business crisis where they will be interviewing with a reporter. . Whether is it is a huge press conference or a one-on-one interview, it is imperative that people understand that reporters or "the media" require unique communication skills that are not taught at universities or at Toastmasters for that matter. Media coaching arms you with all that should be mentioned as well as what should never be mentioned.
When it comes to media coaching, BR Public Relations is highly experienced at coaching our clients through talking to the media. We familiarize the interviewee with our very own "laws of the media" and teach them more advanced techniques called "bridging and transitioning". We prepare an interviewee for every possible question that would come from reporters from different mediums including magazine and newspaper print, television, radio and on-line news.
Contact us for more information on how our media coaching experience can help to prepare you for that all important interview.
Fashion PR is another quality aspect of BR Public Relations as we are highly experienced at achieving strong media coverage for our clients in the fashion industry. This includes organizing runway events, making sure the press is there, and most of all, ensuring that the client is happy with the results.
Blackman Rakowitz uses their leading connections with fashion and beauty press to ensure that the client is branded in the right way. With Fashion PR, our objective is to make sure that the client or brand is appealing to the media, its audience, and sponsors. We come up with new and inventive ways to make the person or brand distinct and memorable. This leads the way for more opportunities in the media including product placement and celebrity endorsements. The experts at Blackman Rakowitz Public Relations have handled numerous, highly visible fashion shows and designers including Dolce Gabana, Betsey Johnson, Richard Tyler, Thierry Mugler, and Anna Sui.
Contact us for assistance with your Fashion PR strategy.
Consumer Products PR
Product PR and the experts at Blackman Rakowitz Public Relations goes hand and hand as they understand that branding and positioning a product in the correct manner is one of the most important elements of Consumer Product PR. For the product to be noticeable, it must be appealing and different to the consumer. A lot of the time, great products are designed and launched but not publicized or marketed in the right way; therefore they become obsolete, Blackman Rakowitz Public Relations Product PR strategies prevents this.
At Blackman Rakowitz Public Relations, we know that consumers are influenced from what others say about a brand. When making decisions about products—whether it's a hair care product or a restaurant choice, consumers consult with their favorite newspapers, magazines, websites and television shows. Blackman Rakowitz Public Relations know how to expand brand support through opinion leaders and influential decision makers creating highly effective Product PR campaigns.
Contact us to increase your product awareness.
Traditional PR has changed and grown quickly with today’s technology. Today, Internet PR has revolutionized the way that Public Relations is conducted on every aspect. With the emergence of PR 2.0, there are new ways to achieve maximum exposure for clients. Social Media outlets give clients the option to use blogs, podcasts, wikis, mobile and other tools to get their specific and targeted message out to the public. Because the internet is global, it has the ability to achieve global results…with the right tools and the right experts implementing the right strategy.
The experts at Blackman Rakowitz Public Relations were a part of the new media revolution, working with the traditional journalists that were newly assigned to reporting online.
Internet PR combines strategic media relations experience with a rapidly evolving medium Blackman Rakowitz Public Relations has relationships with the reporters, bloggers, editors, producers, newspapers, magazines, television and radio and the ability to create the appropriate campaign for your Internet PR.
Contact us for your next Internet PR campaign.