Branding and positioning a product in the correct manner makes it visible, draws consumers in and fosters that prized emotional connection. In launching or revitalizing a brand, BR Public Relations creates newsworthy angles and compelling campaigns to attract media attention. We look for opportunities to mix smart marketing ideas and events to garner maximum buzz for our client’s products.
We understand that consumers are persuaded by what others say about a brand. When making decisions – whether it’s for architectural hardware, a hair care product, or a restaurant — they consult social media and blogs. We know how to expand brand support by reaching those opinion leaders and influencers wherever they are.